This Is Working with Daniel Roth

This Is Quick: why Neal Arthur just wants to hear your story


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This Is Quick is the lightning round of This Is Working. Today on the hot seat is Neal Arthur, CEO of Wieden + Kennedy, one of the largest indie ad agencies in the world. They're the creative brains behind some of the most iconic commercials of our era (Nike's Just Do It, the Coca-Cola polar bears, to name a few). He told LinkedIn's Editor in Chief Daniel Roth how he maintains focus at work, why he gets nothing from asking traditional interview questions, and who he always listens to when they talk.


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