<p>In this episode, Patrick and Emma start with diving into the impact of AMC Audiences for Sponsored Ads and what Flywheel has built to maximize precision and efficiency with this extended capability. Next, they cover a recent article on JBPs that's all about RMN efficacy and how brands and retailers need to solve issues in order for JBPs to reach their potential. Last up, how to make sure advertiser's dollars are reaching human eyes vs. bots through closed-loop, deterministic measurement.</p>

In this episode, Patrick and Emma start with diving into the impact of AMC Audiences for Sponsored Ads and what Flywheel has built to maximize precision and efficiency with this extended capability. Next, they cover a recent article on JBPs that's all about RMN efficacy and how brands and retailers need to solve issues in order for JBPs to reach their potential. Last up, how to make sure advertiser's dollars are reaching human eyes vs. bots through closed-loop, deterministic measurement.

This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.

*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!

Business

Technology

Education

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way. *Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.

*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, &amp; APAC!

Share This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots

Sign up to save your podcasts

This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots

This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots

More shows like The Commerce Collective Podcast

Planet Money

Freakonomics Radio

Pivot

The Daily

Up First from NPR

Ecommerce Braintrust

Unpacking the Digital Shelf

All-In with Chamath, Jason, Sacks & Friedberg

A Bit of Optimism

The CPG Guys

The Ezra Klein Show

Better Advertising with BTR Media

The CPG View

Retail Media Breakfast Club