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👀 Could you grow faster by hiring people with zero tech experience?

I sat down with Danny Perry, CEO of IT Cubed, to learn how he and his co-founder built a Top 500 MSP—by recruiting from the service industry, not résumés. In just three years, they scaled from a startup to a nationally ranked MSP. Danny breaks down the real playbook behind operational maturity, culture-first leadership, and why you may be overlooking your best hires.

If you want a behind-the-scenes look at MSP growth, this one’s a must-watch.

✅ How hiring from hospitality unlocked growth
✅ Why documentation—not certifications—drives team performance
✅ The COO role most MSPs overlook (until it’s too late)

Chapters:
0:00 - Intro
1:20 - From history major to IT business owner
21:39 - His role in their success and how unique hiring helped
35:36 - How they got to the top 500 in 3 years
41:20 - Being intentional about diversity
45:55 - Investing in unconventional hires
1:07:35 - MSP Titan Questions

Connect with Damien and Danny:
Damien: https://www.linkedin.com/in/dstevens/
Danny: https://www.linkedin.com/in/dannyaperry/

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g