If you’re a builder or tradie struggling to get consistent, high-quality leads, you’re not alone—and you’re probably focusing on the wrong problem. In this episode of The ToolShed, I sit down with Matt Jones from The Site Shed to reveal the one change that can dramatically increase your leads without spending more on ads or chasing clients.

We break down:

• The #1 marketing mistake tradies make

• Why most builders don’t have a lead problem—they have a follow-up problem

• How to build trust and authority using simple content

• Why video marketing is a powerful tool for builders

• How AI tools can automate lead handling and improve client experience

• The key to turning leads into booked projects

 

To connect with Matt Jones, check all the links below:

Tradie Web Guys: https://www.tradiewebguys.com.au/

The Site Shed Podcast: https://www.thesiteshed.com/ 

Facebook: https://www.facebook.com/groups/thesiteshed 

Instagram: https://www.instagram.com/thesiteshed/

LinkedIn: https://www.linkedin.com/company/the-site-shed/ 

 

Whether you’re in renovations, residential building, or any trade-based business, this episode gives you practical, real-world strategies to improve your marketing system, boost your conversion rates, and grow a profitable, stress-free business.

Want to identify and fix the ONE issue holding your business back? Take the Builder’s Scorecard in just 90 seconds and get personalized insights on how to improve your business. https://bit.ly/BuildersSuccessScorecard 

Stay tuned next week when we talk about it. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.