Have you ever asked yourself why your clinic really exists—beyond just paying the bills? What makes your practice necessary in your community, and not just another option? Hey hey, welcome back to the Uncaged Clinician Podcast—David Bayliff here! Glad you're joining me today. We're talking about something a lot of new practice owners miss: your extrinsic why.

I’ve got a great guest with me—Sharon Wisnewski, our accountability coach in the Launchpad program and a former physical therapist. Sharon’s all about helping clinicians get clear on their purpose.

She shares her story of starting Healing Hands to serve her local CrossFit community—not just treating injuries, but meeting a real need and building something with meaning.

In this episode, we'll cover the following topics with you:

• What your extrinsic why is, and why it matters

• How to identify gaps in your community that your practice can fill

• Why “being great at what you do” isn’t enough

• The role of real relationships in business growth

• How to reflect and define your practice’s purpose

And before we wrap, we’ll go through a few powerful questions that’ll help you define your own external why—so your clinic isn’t just another business, but a needed presence in your community. This one’s full of straight talk and real insight. If you take nothing else away, let it be this: you’ve got to know why your business deserves to exist—not just for you, but for the people you’re called to serve.

 

Uncaged Hack: “You need to figure out why your practice has to exist in the community.”

—Sharon Wisnewski

If you found value in this episode, don't keep it to yourself! Please share it with a friend and spread the inspiration. Tune in to future episodes for conversations on UNCAGING YOUR Potential for Achieving Success.

Thinking about starting your own practice? Struggling to gain traction? Our LaunchPad program might be just what you need! Learn more at https://uncagedclinician.com/launchpad Ready to elevate your practice to the next level? Schedule a call with the Uncaged Clinician team today at https://uncagedclinician.com/schedule