This Week in Business

By The Wharton SchoolBusiness Entrepreneurship Management

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This Week in Business episodes

February 13 Stablecoins Explained: Bridging Digital Assets and Traditional Finance
Kevin Werbach, Wharton Professor of Legal Studies and Business Ethics, discusses the Stablecoin Toolkit and how clearer definitions, regulatory frameworks, and emerging use cases could position stablecoins as a bridge between digital assets and the traditional financial system.

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11 min
February 11 Super Bowl Advertising Trends, Creative Strategy, and Brand Competition
Dr. Americus Reed, II, Wharton Professor of Marketing, breaks down the strengths, themes, and competitive dynamics of this year’s Super Bowl ads, including the role of nostalgia, humor, artificial intelligence, and long-term brand storytelling.
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13 min
February 06 The Economic Reality Behind Billionaires Taxes and State Budgets
Kent Smetters, Faculty Director of the Penn Wharton Budget Model and Professor of Business Economics and Public Policy at the Wharton School, analyzes the origins of billionaire and wealth taxes, explains why they consistently underperform revenue expectations, and explores their economic distortions at both the state and national level.
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11 min
February 04 How Advertising Could Reshape ChatGPT and Digital Marketing
Stefano Puntoni, Wharton Professor of Marketing and Co-Director of the Wharton Human-AI Research Program, discusses OpenAI’s move toward advertising, its implications for monetization, consumer experience, and the future of digital advertising.
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13 min
January 30 What the Fed’s Pause Signals for Economy and Markets
Jeremy Siegel, Wharton Emeritus Professor of Finance and Senior Economist at WisdomTree, analyzes the Federal Reserve’s decision to hold rates, the significance of dissenting votes, the outlook for future cuts, shifting market leadership, and how AI-driven productivity may shape the economy and labor markets heading into 2026.
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12 min
January 28 Why Interest Rates Can’t Fix Deeper Economic Problems
Patrick T. Harker, former President of the Federal Reserve Bank of Philadelphia and current Wharton Professor of Operations, Information, and Decisions, draws on his experience to discuss why monetary policy has clear limits, the need for political follow-through on fiscal and workforce issues, and how investments in education, skilled trades, and digital innovation are essential for securing the nation’s long-term economic future.
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12 min
January 23 Affordable Care Act Subsidies, Coverage Losses, and What Comes Next
Professor Emeritus of Healthcare Management at the Wharton School, Mark Vincent Pauly, analyzes the consequences of the Affordable Care Act’s enhanced subsidy expiration, its effects on insurance coverage and costs, and the potential implications of proposed reforms allowing individuals to choose plans using direct government funding.
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11 min
January 21 The Unintended Consequences of Affordable Housing Lotteries
Judd Kessler, Wharton Professor of Business Economics and Public Policy and author of Lucky by Design, tells how affordable housing lotteries function, why they generate hidden markets, and how better design could improve outcomes for renters.
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13 min
January 16 Inside Saks Global’s Bankruptcy and the Future of Luxury Retail
Barbara Kahn, Wharton Professor of Marketing, discusses Saks Global’s bankruptcy, the strategic missteps behind it, and how luxury department stores can rebuild through experiential retail, omnichannel integration, and elite customer relationships.
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13 min
January 14 How AI Is Reshaping Skills, Hiring, and Education
Eric Bradlow, Vice Dean of AI and Analytics and Professor and Chair of the Marketing Department at the Wharton School, discusses new research with Accenture that empirically measures the skills gap and explores how AI is redefining education, hiring, and the future labor market.
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14 min

About This Week in Business

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.

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