Analysts Don Kellogg and Roger Entner are joined by Nancy Clark, President of Verizon Value, to discuss the company's commitment to revitalizing prepaid.

00:24 Verizon's turnaround of prepaid brands

02:51 Brand differentiation

04:47 Straight Talk's branding

05:50 Customer service's impact on strategy

07:36 Blurring of market segments

09:53 Churn success

11:04 Competition assessment

12:07 Distribution networks

12:52 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Nancy Clark, Verizon, Verizon Value, TracFone, Visible, Straight Talk, Total, rural, MVNO, MNO, churn, T-Mobile, Mint, distribution