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Three trends shaping marketing measurement in 2025
This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers can maximise benefit in a changing landscape.
The Future of Measurement 2025 explores the latest emerging trends in media and creative measurement.
- WARC Members can read the report in full here
- If you’re yet to subscribe, you can find a sample report here
View all episodes
By WARC
5
1010 ratings
This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers can maximise benefit in a changing landscape.
The Future of Measurement 2025 explores the latest emerging trends in media and creative measurement.
- WARC Members can read the report in full here
- If you’re yet to subscribe, you can find a sample report here
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