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Thinking about using TikTok for your retail business, but unsure where to start—or if it's worth your time? In this week's episode, I talk to Penny Walker, TikTok strategist and founder of BarBrusa Social, about how to get started (or smarter) on the app.

She breaks down how TikTok’s search features are transforming how people shop, why you don’t need to dance or go viral to succeed, and how to build a strategy that actually drives sales.

What’s Inside:

[00:00] Why TikTok still matters for retailers in 2025

[01:25] Meet Penny Walker: TikTok trainer & content strategist at BarBrusa Social

[01:56] What’s trending now (and how to reuse old trends)

[04:54] TikTok is now a search engine—here’s how to use it

[09:41]   How realistic is it for small businesses to drive sales directly through the TikTok app?

[15:08] Real-world retail TikTok success stories

[17:15] What type of content is working on TikTok?

[20:23] Where to start: Penny’s step-by-step intro TikTok strategy

[24:04] Connect with Penny

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