James & Steph Doherty now run Firstlook Genetics from Ivy House Farm in Shropshire, UK. Their focus is a commercially sound herd blending type, production and health traits built upon a strong foundation of the worlds finest cow families.

In this episode of DairyVoice, Tim Abbott of Showbox Sires talks with James and Steph about their business, history, and why they have such passion for breeding and marketing great cows. 

James & Steph have an upcoming global sale on June 15 beginning 1-1:30pm UK time, with some impressive pedigrees. For more information about the event, go to Firstlook Genetics Facebook page.