With the latest version of its Watch and the imminent launch of its online training platform Fitness+, Apple is positioning itself as a leader in the health and wellness space. For CEO Tim Cook, this effort has been many years in the making. A fitness obsessive, Cook works out daily, passionately believes that exercise is key to our quality of life, and he sees extraordinary opportunity in the ability to democratize health science by enabling millions of his customers to anonymously share their data with researchers. But Cook is also an outdoors nerd who says that his time in nature and offline is “like a palate cleanser for the mind.” In this extended conversation with Outside Podcast host Michael Roberts, Cook talks about both the incredible promise of technology to enhance our well-being and Apple’s duty to help us use our devices more wisely.