Tim Duggan is a new media entrepreneur who has co-founded several digital media ventures, most notably Junkee Media - Australia's leading millennials digital publisher. We've been working in parallel for years on our media brands but almost crazily had never really connected. Now, both in our next iterations, we finally have the time and space to connect and reimagine.

Tim has recently launched his first book Cult Status, which I skim read and loved in a day. There are certainly many parallels in our thinking. Here he digs into:

•The seven steps to building a business with cult status

•Why every business of the future needs to balance profit and purpose

•How to create an impact statement and how to make positive change in the world

•The traits every leader needs

•How to create a passionate community around you and your work to evangelise your brand

•How to get great outcomes

•And one of my faves - we touch on - as we have both experienced the notion of why bigger isn't better

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