Struggling to generate revenue in today’s tough market? A sales revolution might be the answer. That’s according to Ingrid Maynard, Founder and Managing Director at The Sales Dr. Ingrid explains why traditional sales models are failing, how a lack of skilled sales talent is holding businesses back, and why a company-wide approach to customer engagement is essential for growth. She also discusses how every role in your business contributes to profit — whether through sales, cost retention, or improving customer experience — and how a shift in mindset can drive success.

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