Lessons In Product Management

Timing is everything w/ Mads Petersen, Director of Founder Institute and VP of Product at OmniBnk

Listen Later

Here's what we discussed:

  • How Mads was an entrepreneur since high school. At the young age of 16, Mads started his first business
  • From Denmark and educated in London, Mads always knew he wanted to have his own company
  • Living all over Europe, with a fascination in tech, Mads now lives in Bogota Columbia with his wife and is VP of Product at a FinTech company, OmniBnk
  • After seeing the future in Crypto, Mads had friends who convinced him to jump in early and do something interesting with cryptocurrency
  • None of his friends, and Mads included, were technical, so the team outsourced the initial site to a team in Nepal
  • The concept was to be able to accept crypto to actually purchase products, and BitBrochure would aggregate products that could be purchased with crypto for crypto owners
  • For the first two iterations of the product, there was zero user research
  • After not seeing traction, Mads and his team started soliciting user feedback
  • Outside of user testing, Mads and his team started benchmarking against competitors and really diving into the details of why they weren't getting traction
  • The understanding of how crypto owners viewed their coins also influenced the number of users who actually wanted to cash in for physical goods
  • Why the UX and visual interface of the site also impacted adoption
  • How timing can impact the success or failure of your startup
  • Great advice to wrap up the conversation!

    • Connect with Mads: LinkedIn

    Check out the book: Martin Dawes - wake up and sell the coffee

    ...more
    View all episodesView all episodes
    Download on the App Store
    Lessons In Product ManagementBy Path2Product
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    26 ratings

    More shows like Lessons In Product Management

    View all
    WSJ Tech News Briefing by The Wall Street Journal

    WSJ Tech News Briefing

    1,642 Listeners

    Stuff You Should Know by iHeartPodcasts

    Stuff You Should Know

    77,738 Listeners

    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,075 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,353 Listeners

    The Bill Simmons Podcast by The Ringer

    The Bill Simmons Podcast

    30,018 Listeners

    Lage der Nation - der Politik-Podcast aus Berlin by Philip Banse & Ulf Buermeyer

    Lage der Nation - der Politik-Podcast aus Berlin

    216 Listeners

    Cold Call by HBR Presents / Brian Kenny

    Cold Call

    197 Listeners

    The Daily by The New York Times

    The Daily

    110,822 Listeners

    The Product Podcast by Product School

    The Product Podcast

    167 Listeners

    Darknet Diaries by Jack Rhysider

    Darknet Diaries

    7,921 Listeners

    The Product Experience by Mind the Product

    The Product Experience

    34 Listeners

    Product Thinking by Melissa Perri

    Product Thinking

    142 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,018 Listeners

    This Day in AI Podcast by Michael Sharkey, Chris Sharkey

    This Day in AI Podcast

    199 Listeners

    Product Therapy by SVPG

    Product Therapy

    10 Listeners