Tinker Hatfield is widely considered to be one of the most influential sneaker designers of all time. During his time at Nike, he's collaborated with legendary athletes like LeBron James and Kobe Bryant to create some of the most iconic and beloved sneakers of all time, from the Air Jordan to the Air Max. He is quite literally the Michael Jordan of Jordans. In this episode, we chat with Tinker about how design, performance, cutting-edge materials and marketing have helped create an entire subculture where sneakers are commodities sold for thousands of dollars.

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