Tiny Course Empire Podcast

Growing your email list continues to hold the top spot on most business owners’ project lists. We know it’s important. We recognize the value in it. We work on it every single day.

And sometimes, it still feels like slow going.

One strategy I’ve used (and that continues to work) to grow my list quickly is participating in bundle and giveaway events. The idea is simple:

Basically, you’re offering a highly valuable lead magnet to a targeted audience for a limited period of time, and the results can be amazing. I’ve added as many as 1,200 subscribers to my list in less than a week with this method.

If you’re curious about how bundles work and why you’d want to join in, then listen up, because my friend Val has the inside scoop. She’s often the one behind-the-scenes pulling everything together so big events like this run smoothly, and she’s got some insights that will help you make the most of the next event you participate in.

Prefer a transcript? Here you go!

Early this year we passed a huge milestone in our business: We welcomed our 500th member to Six-Figure Systems.

Several people reached out to ask how we did it. My answer to that will probably disappoint some listeners, but what’s really fascinating is what I learned along the way. Have a listen. I hope you’ll come away with some insights into your own business as well.

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“What got you here won’t get you there.”

A lot of things will happen on the way from no income to six figures (and beyond). Not all of them are good or beneficial (or even necessary), and learning to navigate those changes is a critical skill all business owners need.

In this week’s podcast, we’re talking about what it really takes to go from a fledgeling business to a six-figure (or beyond) empire. Grab a cup of your favorite beverage, and let’s dive in.

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You’re off to a great start in your business. You’re building up an audience, serving them well with products and courses they want and need, and you have a vision for future growth.

The next natural step? More income, of course.

If your mind automatically turns to driving more traffic or creating more products, you’re not alone. That’s what most of us think it takes to increase sales.

But what if what you really need isn’t more anything, but rather to simply do better at what you’ve already created?

In every business, there is room for improvement. That’s especially true when it comes to creating more revenue.

Listen in for a seven-step plan you can use to start generating more income from the traffic and customers you already have. No need to work harder or produce more, all you have to do is work smarter.

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Email list with a great lead magnet? Check.

Content that shows off your style and expertise? Check.

Product set up and ready to sell? Check.

Money rolling in from a flood of eager visitors? Well…

Don’t worry if you’re not quite on track with that last one. The truth is, generating traffic is a struggle every oneline entrepreneur faces.

We want there to be an easy button.  For someone to say, “Oh, that’s easy. All you have to do is…”

Sadly, it doesn’t work that way. There’s no hidden cache of customers that will be revealed to us when we finally ask just the right question.

But there are solid, proven strategies that—when consistently used—will add a steady and growing source of traffic to your business. That’s what this episode will help you create.

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I’ve watched students, clients, friends, and colleagues struggle with digital product creation—sometimes taking months or even years to create a single product.

When you’re just getting started and not earning much (or anything) yet, that’s a bad spot to be in. It might be keeping you stuck in a day job you hate. It might erode your excitement about being in business at all. It definitely undermines your confidence about your future business growth.

It’s also not bringing in any money.

A quick win can make all the difference, so in this episode, I’m giving you 14 ideas for digital products you can create in a weekend, including plenty of real-life examples.

All you have to do is pick one and get started.

Prefer a transcript? Here you go!

This is part two of a six-part series on starting and growing an online business.

Part one was How to Build an Email List, and in this episode, we’re going to tackle content creation.

Content is what we go looking for whenever we’re online, whether it’s a video about how to prune a rose bush or a breaking news piece covering the latest iPhone release. Content is how business owners like you and me attract more traffic, establish our credibility, and build an audience of fans and followers.

Content marketing and list building go hand in hand, which is why I recommend getting your content systems up and running just as soon as you can. In this episode, I’ll walk you through what you need to know, and give you some tips to make content development easier.

Prefer a transcript? Here you go!

When it comes to running a profitable online business, there is no more important asset than your email list. The funny thing is, it’s the one of the first things new business owners put off “until later.”

In fact, if you ask established business owners what they wish they’d done differently, most of them will tell you they wish they’d started building their email list sooner.

That’s why I’m kicking off this six-part business-building series with an actionable guide to building your email list. I’ll share my best strategies for choosing software, creating lead magnets, driving traffic, and engaging with your new subscribers.

Prefer a transcript? Here you go!

“I don’t feel like doing this right now. I’ll do it tomorrow.”

How many times have you said that?

Turns out, you’re not alone. As many as 25% of adults (and 90% of college students!) consider themselves to be procrastinators. Even high-powered CEOs of multi-billion dollar companies sometimes put things off for later.

But if procrastination is getting in the way of achieving your goals, you might be feeling fed up and ready to make a change.

In this episode, I’m digging into the reasons we avoid important projects, and sharing some science-backed strategies you can use to stop procrastinating—or at least do it with intention, so you can avoid the stress that often goes with it.

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Oh, the irony. It’s Monday morning. I need to get this podcast out for a Thursday release, and here I sit, struggling to write the show notes.

Why? Because I want them to be perfect.

I want to nail the intro to make it more compelling. I want to create an excerpt that will attract some love from Google. Most of all, I want you to be informed, inspired, and (hopefully) entertained.

It’s a lot to ask. Meanwhile, the perfectionist that lives in my head is loudly proclaiming I’ve missed the mark at every turn.

“Don’t use first person. This isn’t about you.”

“Are you sure you want to use that title?”

“There’s probably a better image you could use.”

Maybe you can relate. I’ve seen coaching clients and friends delay product launches, book releases, and even something as simple as sending an email, all because it wasn’t quite good enough yet.

On the surface, being a perfectionist seems like a benefit. No one wants to put shoddy work out into the world. The problems start when you allow perfectionism to get in the way of progress. When you talk yourself out of taking action because you know it won’t be perfect. When you convince yourself that another week (or month or year) is all you need to really nail it.

When you’re so afraid of making a mistake, that you don’t move forward at all.

In this episode of the Tiny Course Empire Podcast, I’m offering some practical advice to help you silence your inner perfectionist and get on with the work you want to do.

Prefer a transcript? Here you go!