Tiny Course Empire Podcast

Interesting marketing strategies. Must-have software. Fun business ideas. Limited-time course offers. Intriguing new social platforms.

There’s no shortage of potential opportunities for small business owners. Every day our inboxes and social feeds are filled with exciting new tools and can’t-miss tactics.

Frustratingly though, the things we think are going to change our lives (or at least our businesses) are often the very things that hold us back. Chasing all of those ideas prevents us from making real progress. It’s so common there’s a name for it: shiny object syndrome.

It’s likely you’ve encountered it before, and you almost certainly will again, so what can you do about it?

In this episode, we’re going to take a look at what shiny object syndrome is, how it damages your business and distracts you from your goals, and what you can do—starting right now—to overcome it.

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Owning an online business means you get to wear a lot of hats. Bookkeeper, project manager, website developer, and perhaps most important hat of all, that of content creator.

In fact, I can’t think of a single business that doesn’t require writing of some kind. You have emails to send, products to develop, sales pages to create… The list goes on.

Even YouTubers or podcasters will tell you that much of their work is in writing (or at least outlining) the content that drives their business.

Yet if you ask most people, they’ll tell you “I hate to write” or, “I’m just not a good writer.”

If that’s you, then listen up, because today I have a plan you can use to become a better writer, even if you’d rather schedule a root canal than draft a blog post.

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It’s not a secret that organic reach on Facebook, Instagram and others is at an all time low. What’s worse, even if you’ve mastered a platform or two, it seems as if every week or so, there’s yet another algorithm update that threatens to destroy all the work you’ve put into it.

Pinterest users are even feeling the pinch. The platform is often referred to as a search engine rather than a social network, and as such it’s been the go-to traffic source for bloggers in many niches for years. But now, even Pinterest has left some content creators feeling frustrated over a dramatic drop in traffic.

But what can you do? How else can you get the word out about your latest course, or your new opt-in offer? Turns out, there are plenty of ways you can market your business without social media, and in this week’s episode, I’ll give you my top 21 suggestions.

Prefer a transcript? Here you go!

This is the final episode before we kick off a brand new year. And since this is episode 22, I thought it was only fitting that we celebrate with 22 ways we can all have a more successful 2022.

Whether you’re a course creator, a coach, or a digital product seller, and even if you’re just starting out on your business journey, you’ll find something here to kick off the new year with purpose.

Here’s to a fantastic year for us all.

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I know, I know.

You didn’t quit that soul-sucking day job just so you could punch a time clock every day in your own home office. Believe me, I get it.

I’ve said many times over the years that the best part of quitting my job was that I got to turn the alarm clock off* on a (more or less) permanent basis.

But here’s what else I know about you.

You want to be more efficient and productive, so you can work fewer hours. You want to earn more while working less. And you definitely want to  hand off those projects and tasks that aren’t the best and highest use of your time.

Tracking your time can give you all of those benefits and more, so in this episode of the Tiny Course Empire Podcast, I’m challenging you to get out a timer and track your work hours, even if only for a week.

I’ll give you all my tips for tracking effectively including what tools to use and what exactly you should be tracking.

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* Except I do still get up with an alarm clock, because I find I’m much more productive at 5 AM than I am in the afternoons. That’s something I discovered through tracking my time.

Warren Buffett famously said, “If you don’t find a way to make money while you sleep, you will work until you die.”

For online business owners, that means finding ways to earn passive income. While we all know that there are very few truly passive income options, there are a lot of ways to leverage our time and energy to earn more from work we’ve already done.

In this episode, I’m sharing three easy ways you can start leveraging your efforts and yes, even make money while you sleep.

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What’s one thing that sets successful business owners apart from those who struggle to gain traction?

It’s not better tools or more education.

It’s not more influential friends or a more profitable niche.

It’s not even about your skill level.

Being successful in business requires one thing above all else: Consistent action.

But showing up consistently is hard. There are so many other things competing for our attention every single day.

Family and friends we want to spend time with. Never-ending projects around the house. (“Why hello laundry. Again.”) An entire parade of appointments to be made and rescheduled and eventually kept.

And all of that before you can even think about “me” time.

Taking consistent action in your business can feel downright impossible in the face of everything else you’ve got going on.

It doesn’t have to be though. Not when you have a plan.

Prefer a transcript? I gotcha covered right here.

It’s that time of year again. A brand new, shiny calendar is just around the corner, and that means it’s time to set some goals.

THIS is the year you’ll finally lose weight, get fit, start a blog, write a book, launch a YouTube channel, organize your house, quit your job, learn to knit…

All. The. Things.

Sound familiar? There’s just one problem.

Setting goals is easy. Achieving them requires an entirely different skill set.

In this episode of the Tiny Course Empire Podcast, I’m breaking down exactly what it takes to achieve every goal you set. Whether you want to launch an empire or organize your photos, there’s a formula to follow.

So come on along, and let’s get goaling!

Prefer a transcript? I gotcha covered right here!

There are all kinds of pricey tools you can invest in as a small business owner, but one of the most useful is the free Google Alerts.

In this episode, we’re digging into what Google Alerts do, how to set them up, and some ways you can use them to not only grow your business, but protect your online assets as well.

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There are almost as many ways to make money online as there are people in the world who are doing it.

In this episode, I’m going to break down six popular online business models, including what it takes to get started, the profit potential for each, and how to know which one is the right fit for you.

Plus, we’ll talk about how to combine business models to create multiple streams of income in your business.

Prefer a transcript? Here you go!