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Tiny Course Empire Podcast episodes
- Seven Steps to Market Your Online Courses
What do you do when you’re new in business and you don’t yet have an audience to market to? That’s the question I’m answering in today’s episode of the Tiny Course Empire podcast.
Grab a notebook and a pen or fire up your favorite note taking app (I’m loving Obsidian right now) because you’re going to want to take notes. This one is packed with action steps you can put to use starting today.
What you’ll learn in this episode:- The seven-step process that will take you from no audience to a thriving online business.
- Why an email funnel is a must have for new course creators (and everyone else, too).
- The best way to ask others to promote your courses (and actually get them to respond to you).
- The secret sauce for course marketing success. Seriously, this is the one thing you can’t skimp on.
- What to do about your lack of traffic.
Resources mentioned:- Using Active Campaign: This free course will show you how to quickly set up a brand new Active Campaign account, how to create and use opt-in forms, how to set up an email funnel, and more.
- Active Campaign: This is the email list platform I use and recommend to all my clients.
- ConvertKit: Another solid choice when it comes to list-building. You won’t go wrong with this one either.
- Ben & Jerry’s Chocolate Chip Cookie Dough Ice Cream: Don’t believe what they say on the label. One pint is not three servings. It’s one and a half at best.
- The Visibility Toolkit: I didn’t actually mention this in the episode, but it will make step seven easy-peasy.
31 min - 5 Course Creation Lies That Hold You Back
Sometimes, when I suggest to someone that they should create a digital course, they’re all in. They’re excited about it, and they quickly dig in and make it happen.
More often though, I am met with some resistance.
Most people have a list of reasons why they’re just not cut out to be a course creator. But those seemingly valid reasons are nothing but lies. I know, because I used to believe them, too.
Maybe you do as well.
What you’ll learn in this episode:- Why you should walk away from a market when there’s no competition to be found.
- Why having too much knowledge is worse than having too little.
- How to get past your fear of technology.
- The easy solution to course planning overwhelm.
Resources mentioned:- Six-Figure Systems: My monthly membership for all your online business education needs.
- Tiny Course Empire Podcast Episode #3: Learn a simple seven-step, no-fail process for choosing the online technology to run your empire.
20 min - How to Choose Your Tech Stack
You’d think that with ALL the resources available to online entrepreneurs today, choosing the tech to build your business foundation would be easy.
Turns out, that’s not the case, and the online marketing software world just gets more and more confusing with each new “must have” tool.
If you…
- Are looking to upgrade your email marketing platform to better manage your growing list.
- Want to launch a new membership site and you don’t even know where to begin.
- Are launching a new ecommerce site and aren’t sure which shopping cart is the right choice.
- Just need help deciding if that hot new tool everyone is raving about is for you.
Then this episode of the Tiny Course Empire Podcast is a must listen.
What you’ll learn in this episode:
- The seven steps to follow to make choosing any tool or software easy and intuitive (#noregrets).
- Pitfalls to watch out for as you’re selecting your business tools.
- The difference between hosted and self-hosted software, and what you’ll give up if you choose one over the other.
- Questions to ask yourself as you’re making your software choices.
Resources mentioned:
- Six-Figure Systems: My monthly membership for all your online business education needs.
- AWeber: A rock solid, budget-friendly email marketing platform.
- Active Campaign: The email marketing tool I’ve used and recommended for years.
- ConvertKit: A favorite email tool for bloggers and others.
- aMember: My shopping cart and membership platform of choice.
- SamCart: A top-rated, self-hosted shopping cart.
- Liquid Web: Web hosting you can count on, with superior support and phenomenal uptime.
- Membership site comparison chart I created to decide which LMS to choose for Six-Figure Systems
33 min - Tiny Course Magic
There’s magic in small products and courses.
Magic is what makes it possible to earn six figures or even more with products that sell for less than $50… and not just earn it, but be profitable as well. Magic is what allows you to pivot quickly and move in a different direction on a whim or when an opportunity comes up. Magic keeps you flexible and nimble.
In this episode of the Tiny Course Empire podcast, we’re going to dig into the magic of small products and uncover some surprising benefits of following the tiny course model that you may not have considered.
What you’ll learn in this episode:
- What it really looks like behind the scenes of a splashy live launch
- How to create leverage with a tiny-course-based business
- Options that make the tiny course model appealing
- Pitfalls some tiny course creators encounter and how to fix it
- How to start planning for your tiny course empire
Resources mentioned:
- Tiny Course Empire
- Quick & Easy Course Creation
- Sales Pages That Convert
- BC Stack
- Ultimate Bundles
- Infostack
20 min - Episode #3: How to Choose Your Tech StackFire up your favorite search engine and type in “membership sites” or “email marketing” or even “website builder” and you’ll find dozens--in some cases hundreds--of options to choose from. You might think all these choices would make it easier to bootstrap an online business, but what it really does is create even more confusion.If you’re in the market for new tools to run your business, whether you’re upgrading or just getting started, I’ve got a seven-step process that’s going to make your choice crystal clear.33 min
- Episode #1: Introducing the Tiny Course Empire PodcastWelcome to the Tiny Course Empire Podcast. In this first episode, you’ll meet your host and find out why she believes tiny courses are the key to better business results.6 min
- Introducing the Tiny Course Empire Podcast
At the Tiny Course Empire Podcast, host Cindy Bidar is banishing the online marketing overwhelm and busting the myths about digital course creation that keep you stuck in startup mode. Each week you’ll hear actionable tips, real-world strategies, and plenty of practical advice about turning your expertise and experience into digital courses, and your courses into a profitable, sustainable business.
With more than 10 years of hands-on experience managing operations and marketing for six- and seven-figure businesses, Cindy knows a thing or two about how to launch and grown an online empire. She’ll help you make sense of the technology, turn seemingly monumental projects into bite-sized tasks, and design repeatable systems that create predictable results.
Whether you’re still exploring the opportunities the online business world offers or you’ve already taken the leap into entrepreneurship, you’ll find inspiration, encouragement, and realistic advice you can use in every episode.
6 min
About Tiny Course Empire Podcast
From the publisher's feed
At the Tiny Course Empire Podcast, host Cindy Bidar is banishing the online marketing overwhelm and busting the myths about digital course creation that keep you stuck in startup mode.
Each week you’ll hear actionable tips, real-world strategies, and plenty of practical advice about turning your expertise and experience into digital courses, and your courses into a profitable, sustainable business.
With more than 10 years of hands-on experience managing operations and marketing for six- and seven-figure businesses, Cindy knows a thing or two about how to launch and grow an online empire. She’ll help you make sense of the technology, turn seemingly monumental projects into bite-sized tasks, and design repeatable systems that create predictable results.