Tiny Course Empire Podcast

Every good email marketer knows you have to nurture your new subscribers, right?

But what if it turns out the whole “nurturing” thing has morphed into something it was never meant to be? What if instead of building stronger relationships, you’re actually hurting them by trying so hard to “add value” that you forget to sell to them at all?

That’s what I’m asking in this episode of the Tiny Course Empire Podcast, and I have to warn you, I may have been a little fired up in this one. Tell me in the comments below if you think I’m way off base or if you agree. I’d love to hear your thoughts!

Prefer a transcript? Here you go!

A friend of mine asked me recently how I plan my year. While I’m always on the lookout for ways to improve, it’s rare for me to actually sit down and have a year-end planning session.

Until now.

This year, the husband and I sat down and reviewed the past year, made concrete plans for 2022 and beyond, and basically acted like business owners with, you know, a business to run.

I broke it all down for you in this week’s episode.

Prefer a transcript? Here’s an AI version that’s probably not very good, but might be useful for skimming.

It’s something no one likes to think about, but at some point every small business owner needs to ask, “What will happen if I can’t work?”

In today’s episode, we’re talking about an uncomfortable topic, but one that’s critical to your success as a business owner, and maybe even to the stability of your family finances.

Membership sites are more popular than ever, and why not? They offer recurring, predictable income, give you loads of content you can repurpose in a variety of ways, and work well as a part of an overall funnel that leads to higher ticket coaching or group programs.

So if you’ve considered starting a membership site of your own, I would not be surprised.

I would also not be shocked if you had questions, because let’s face it, membership sites have a lot of moving parts, and they’re a big commitment. That’s why in this episode, I’m addressing all your most common questions.

Prefer a transcript? I got you covered right here.

When you're building an online business, knowing what you want to do is just the beginning. Knowing what technology to use to make it happen is an entirely different dilemma.

In this episode, I'll teach you how to play digital detective to figure out which tools and software to use, how to build a better website, and even how to find great images for your blog.

Rather read the transcript? I've got you covered.

In the corporate world, taking a product apart so you can discover how it works and design something similar (or better) is called reverse engineering. It’s a strategy that’s been used for hundreds of years by military powers, software giants, car manufacturers, and countless other organizations to learn from and improve upon the designs of others.

You don’t have to have a team of engineers to make it work for you, though. In this episode of the Tiny Course Empire Podcast, I’m breaking down a process any small business owner can use to learn new and useful marketing strategies without spending a dime on courses or coaching.

Rather read the transcript? I got you covered right here.

Consistent action creates consistent results. I see that everywhere in my business and in my life, but nowhere is it more apparent than in my marketing calendar.

When I finally hit on a repeatable marketing system that I could consistently take action on, my income really started to go up. In this episode, I’m laying it all out for you with examples, and tips for how you can create your own.

Prefer to read instead of listen? Grab the transcript here.

Coaches, course creators, bloggers, product sellers, drop shippers, virtual assistants… it doesn’t matter what your business model is, list-building no doubt holds a priority spot on your never-ending to-do list.

But there’s a whole lot more to building a responsive list than just creating a lead magnet and posting it on your website.

In this episode I’m sharing the FREE strategies I used this year to grow my list by more than 3,000 engaged subscribers, and you can copy them all, no matter where you’re at in your business journey.

Rather read the transcript? Here you go!

Feeling overwhelmed with all there is to do to start or run your online business?

Honestly, I'd be surprised if you didn't sometimes feel a bit overworked, burnt out, or just plain tired.

Running a business isn't always a walk in the park, but there's help.

In this episode, I'm going to give you a 20-minute action plan that's going to clear your head, create good priorities, and organize your to-do list so you can actually get it done rather than worry over it.

Prefer a transcript instead? I got you covered right here.

When I was just getting started online, I knew one thing for sure: I had to start an email list. Everyone said so.

The problem was, beyond creating an opt-in offer, I didn’t have a clue about autoresponders or marketing funnels, so my efforts fell pretty flat.

Then I figured out the backwards approach that I’ve been using for the past four years to grow my list from a couple hundred random email addresses to more than 8,000 active subscribers who buy from me over and over again.

In this episode, I’ll tell you exactly how I did it.

Prefer a transcript instead? Here you go.