ABA Law Student Podcast

Tips To Build Your Legal Brand with Honor Williams


Listen Later

Each year in the US, more than thirty thousand new law school graduates enter a crowded marketplace, joining more than a million other attorneys in practice.  It should come as no surprise that many find it difficult to stand out and be seen. Each attorney may take a different approach: spending a lot of time and money on websites and SEO; maybe lucking into a high profile case; or, I don’t know, perhaps… hosting a podcast.  There’s no one simple path, but each approach offers its own invaluable lessons, and all necessitate deeply understanding your audience and successfully leveraging opportunities. In this episode, we highlight one attorney who has leveraged Instagram and other social media platforms to create opportunities for herself, and we explore how her experiences can help you build your own brand.

Click here to view the episode transcript.

  • (00:00) - Introduction
  • (01:00) - Meet Manny Fernandez
  • (02:34) - Introducing Honor Williams
  • (05:19) - Why New Lawyers Should Use Social Media
  • (06:18) - Honor’s Social Media Tips
  • (12:23) - Honor’s Content Strategy
  • (17:36) - Host Takeaways from the Interview (Part 1)
  • (20:19) - Overcoming the Fear of Content Creation
  • (22:00) - What Should You Post?
  • (24:27) - How to Grow Your Social Media Audience
  • (29:03) - How Employers View Your Posts
  • (31:17) - Host Takeaways from the Interview (Part 2)
  • ...more
    View all episodesView all episodes
    Download on the App Store

    ABA Law Student PodcastBy American Bar Association

    • 4.5
    • 4.5
    • 4.5
    • 4.5
    • 4.5

    4.5

    51 ratings


    More shows like ABA Law Student Podcast

    View all
    Lawyer 2 Lawyer by Attorney J. Craig Williams and Legal Talk Network

    Lawyer 2 Lawyer

    134 Listeners

    Bloomberg Law by Bloomberg

    Bloomberg Law

    360 Listeners

    The Rachel Maddow Show by Rachel Maddow, MSNBC

    The Rachel Maddow Show

    36,383 Listeners

    Workers Comp Matters by Legal Talk Network

    Workers Comp Matters

    8 Listeners

    The Paralegal Voice by Legal Talk Network

    The Paralegal Voice

    59 Listeners

    Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table by Legal Talk Network

    Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

    31 Listeners

    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,071 Listeners

    ABA Journal Podcasts - Legal Talk Network by Legal Talk Network

    ABA Journal Podcasts - Legal Talk Network

    28 Listeners

    New Solo by Legal Talk Network

    New Solo

    115 Listeners

    Reveal by The Center for Investigative Reporting and PRX

    Reveal

    8,247 Listeners

    Lunch Hour Legal Marketing by Legal Talk Network

    Lunch Hour Legal Marketing

    53 Listeners

    Above the Law - Thinking Like a Lawyer by Legal Talk Network

    Above the Law - Thinking Like a Lawyer

    460 Listeners

    The Law School Toolbox Podcast: Tools for Law Students from 1L to the Bar Exam, and Beyond by Alison Monahan and Lee Burgess - Law School Toolbox, LLC

    The Law School Toolbox Podcast: Tools for Law Students from 1L to the Bar Exam, and Beyond

    500 Listeners

    ABA Journal: Legal Rebels by Legal Talk Network

    ABA Journal: Legal Rebels

    11 Listeners

    Cases and Controversies by Bloomberg Law

    Cases and Controversies

    153 Listeners

    Pod Save America by Crooked Media

    Pod Save America

    86,492 Listeners

    The Daily by The New York Times

    The Daily

    110,865 Listeners

    Up First from NPR by NPR

    Up First from NPR

    56,021 Listeners

    Post Reports by The Washington Post

    Post Reports

    5,412 Listeners

    Strict Scrutiny by Crooked Media

    Strict Scrutiny

    5,676 Listeners

    The Weekly Show with Jon Stewart by Comedy Central

    The Weekly Show with Jon Stewart

    10,284 Listeners

    The Deck by audiochuck

    The Deck

    11,146 Listeners

    Law and Chaos by Liz Dye

    Law and Chaos

    355 Listeners