Each year in the US, more than thirty thousand new law school graduates enter a crowded marketplace, joining more than a million other attorneys in practice.  It should come as no surprise that many find it difficult to stand out and be seen. Each attorney may take a different approach: spending a lot of time and money on websites and SEO; maybe lucking into a high profile case; or, I don’t know, perhaps… hosting a podcast.  There’s no one simple path, but each approach offers its own invaluable lessons, and all necessitate deeply understanding your audience and successfully leveraging opportunities. In this episode, we highlight one attorney who has leveraged Instagram and other social media platforms to create opportunities for herself, and we explore how her experiences can help you build your own brand.