Jason Couch is the Head Coach of Alma College's football team. Under his leadership, Alma College has achieved significant success, including winning the 2022 Michigan Intercollegiate Athletic Association (MIAA) Championship, the program's first since 2004. Couch has revitalized the Scots' football program, leading them to multiple winning seasons and playoff appearances. The Scots finished the 2023 season ranked #6 in NCAA Division III.

In this episode, Coach Couch discusses the significance of team culture and identity in achieving success. He shares how he has elevated the program by focusing on team values and adapting to each season's unique dynamics. Coach Couch explains the use of acronyms like 'KILT style,' 'CLIMB,' and 'HUNT' to develop team identities centered on unity, belief, and hunger for success. We dive into the importance of intentional practices, personal storytelling, and peer recognition in reinforcing team values. Creative team-building activities are utilized to enhance communication and positivity. Coach Couch stresses the team's focus on courage, havoc, one, and passion (CHOP) for the upcoming season.

Chapters

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