The Big Themes:

• Three priorities for hiring: Pat says that the best hires (1) are able to do the job well, (2) help diversify the organization in terms of background, ethnicity, etc., and (3) are a good fit culturally for the company and the role.
• Recruiting today is too passive and too focused on ops: To find the right person for the role you need to fill, companies need to embrace active recruitment done by a talent attraction leader.
• The most successful companies combine recruiting ops with talent attraction: Hard data about candidates is important to help HR managers make their assessments, but you also need a talent attraction leader who understands soft skills, culture, and other factors like that in order to find the best possible hire.

The Big Quote: "You've got a brilliant sales leader focused on customers, customer success, big-deal strategy, how to develop account executives, how to attract them... If you take that person out and put in their sales ops person, that's the same analogy as what's happened to recruiting to talent acquisition leadership over the last several years."

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