The retail industry as we know it, will cease to exist in less than five years. The future of retail is frictionless; easy, simple and intuitive. Big technology companies like Apple, Amazon, Facebook and Google are challenging brick and mortar stores, mom and pop shops, and even bigger corporations to move forward at faster pace. If you’re not moving towards frictionless customer service, you’ll be out of business before the future hits. Brian Benstock knows how to stay ahead of the game. Every business needs an app. You owe it to your consumer base and to your team to join the 21st century, because while many businesses mistakenly view apps as luxury items, they are a necessity. Jeremy Callahan discusses the pros and... pros of creating apps to scale your business.