In this podcast I caught up with Todd Smith to discuss his new company called 360 Converge which is focused on changing the way dealers think about CRM technology and how to best communicate with consumers. Since so many dealers are frustrated with their CRM platforms, this will be a podcast to share with the entire sales team. At the 2020 Digital Marketing Strategies Conference (DMSC) in May, I will be sharing some of the latest strategies to double contact rates with consumers who have questions on dealership websites.  Technology plays a big role.