🎙 NEXT.io Podcast #225 with Tom Light, Co-Founder and Group CEO at FIRST - Best in Sports

In this NEXT.io Podcast episode, Tom Light, CEO & Founder of FIRST - Best in Sports, breaks down five major industry trends. These include the decline of easy profits in iGaming, the power of gamification, and the rise of AI-driven odds-making.

⏰ Timestamps:00:00 - Introduction

00:36 - Sponsors

01:54 - From SBTech to First – Best in Sports

04:53 - Building a New Platform From Scratch

07:54 - Analysing Today’s Sports Betting Landscape

09:27 - Competing With Betano & bet365 as a B2B Provider

13:06 - Tools, Intelligence & Data-Driven Decision Making

14:17 - Trend #1: The Industry Isn’t Printing Money Anymore

20:07 - Trend #2: Feature Fatigue & Sportsbook Advancements

41:22 - Trend #3: Gamification as a Retention Strategy

55:27 - Trend #4: The Rise of Brazil & Emerging LATAM Markets

59:23 - Solving the “Saturday Problem” in Brazil

01:00:02 - Brazil Case Study

01:04:39 - Trend #5: AI’s Role in the Future of Sports Betting

01:13:09 - What’s Next for First? Vision for B2B & Global Growth

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This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/

Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/