With nearly four decades of experience and sage wisdom in hand, Tony Palmer is traveling the globe and making people's lives easier one consultation at a time. There's a theory behind pushing ink through holes, and Tony loves to teach it. Topics of discussion include: Trade shows getting smaller, falling into becoming a full time traveling consultant, skill dilution, flat stock printing, print team configurations, the printer’s curse, value of embroidery, workflow, self worth, and selling sizzle.