The social media space is ever changing, and can be confusing when viewed from a distance. Every business now-a-days has a Facebook and an Instagram, but have you ever considered how you use your Twitter? Or building your presence on Reddit? What about leveraging long form content from Twitch into mid length content on Youtube, or ultra short content on TikTok. Mike and Gasper break down Facebook, Instagram, Twitter, TikTok, Youtube, WhatsApp, Tumblr, Reddit, LinkedIn, SnapChat, Pinterest, Meetup, Twitch, Discord, and Zoom and suggest some ways small businesses might leverage their unique voices on each.