Hosts Chris Boyer and Reed Smith discuss the latest Pew Research study that shows a remarkable shift in how teens are using social media and technology, and discuss how this is a bellwether for how hospitals and health systems need to shift their approaches to reach future generations seeking healthcare. They even share examples of how leading health systems are shifting the marketing and communication strategies to reach these new generations. 

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In this episode, hosts Chris Boyer and Reed Smith discuss how digital health and digital marketing solutions can help address the “triple aim” - improving patient experience, improving population health and reducing healthcare’s costs. They also share the five main traps healthcare organizations should avoid, to prevent them from falling into “digital myopia.”

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In this episode, hosts Reed Smith and Chris Boyer discuss how the rise of the recommendation engines in social media is potentially hastening the end of social media as we know it. From discussing the impacts of influencers on the innovation of social media platforms, to the overwhelming need to engage in social media advertising to stay relevant in the sea of social media content, the way hospitals and health systems will be forever changed. 

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Health systems across the United States are feeling a number of pressures that are impacting the industry today, including very narrow margins, elevated labor costs and shifts in patient patterns. In this episode, hosts Chris Boyer and Reed Smith discuss how these challenges are impacting hospitals and share how marketing and IT are shifting their strategies to embrace these changes. Alan Shoebridge from Providence joins us to share his perspective on these current trends, and explains how his organization is embracing change management as a way to help navigate this “port-pandemic” landscape. 

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Four years ago, hosts Chris Boyer and Reed Smith discussed the impacts that the “disruptive healthcare trifecta” - Google, Facebook and Amazon - were predicted to have on the industry. In this episode, they reflect back on how these organizations have evolved and changed their strategies. They cover Google Health’s recent announcement of expanding the AI capabilities to organize patient data, Facebook’s shift to an ad-centric model (and the challenges of misinformation), and Amazon’s recent acquisition of One Medical as a cornerstone in their strategy from more than five years ago. Are these three companies still causing as much disruption as was predicted four years ago? Tune in to find out!

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Health systems face significant challenges in today’s age when developing first-party data strategies. In this episode, hosts Reed Smith and Chris Boyer discuss the need for digital marketers to adopt a data first strategy, including prioritizing data security and understanding the various different data security laws being implemented across the United States. They are joined by Jeremy Rogers of IU Health who shares his organizations journey to leveraging data to improve patient experiences. 

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In this episode, Chris Boyer and Reed Smith discuss the concept of the “Digital Front Door” (again) and really attempt to define it and outline the various technologies and approaches that comprise typical health system front door initiatives. Ben Dillon shares his expertise in the “Ask the Expert” segment of the show. Overall, they conclude that perhaps the challenge with trying to define the “Digital Front Door” is that it perhaps instead of defining it as a technology strategy, it should be defined as an experience strategy.

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For many health systems, digital transformation initiatives that began in the pandemic are starting to falter, which begs the question: why is digital transformation so difficult? In this episode, hosts Reed Smith and Chris Boyer share insight on the seven skills that digital leaders need to have, the importance of embracing a shared governance model and how some digital transformation efforts are potentially impacting provider burnout. They are joined by Tom Kiesau, Senior Partner and Director of the Chartis Group, who shares his perspective on how it’s time to move beyond digital investment to actual transformation. 

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Recent news revealed that a number of hospital websites were found to have passed sensitive PII (personal identifiable information) to the Meta company via the use of the Facebook Pixel. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of pixel tracking for digital marketers, how many websites encourage the use of tracking pixels and the legal and privacy concerns that arise from the widespread usage. Jeremy Harrison from Multicare joins to share his perspective on the challenge of the Facebook Pixel for health systems. 

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Marketing and communications are sometimes considered the cornerstone of any business plan. However, for hospitals and health systems, often these disciplines are often treated as separate and distinct. In this episode, hosts Chris Boyer and Reed Smith discuss the differences (or similarities) between marketing and communications. They are joined by David Shiffrin of Jarrard Inc., who shares insights from their latest National Healthcare Survey. 

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