In this weeks episode, we take a look at toys that help our kids to discover their own creative ability. With the emerging creative economy, creativity is quickly becoming a foundational skill that everyone will need to have to succeed and where better to start than with our kids creativity. What's the secret to creative kids?

We cover such topics as:

* Why are some toys better than others when it comes to allowing our kids to experience their own creativity?

* Are unstructured toys (e.g. “Instructions Not Included) better at sparking creative kids?

* What does it take to create this new generation of toys?

Show Links:

* Modular Toys on Amazon

* Modular Toys website

Guest: Vitali Minin – Founder and CEO of Modular Toys

Vitali Minin searched for 3d racetrack construction toy for his son but he could not find a true 3d racetrack construction toy. The natural response for this kind of situation for any entrepreneur was – “I`ll do it”. Using his design background, he developed the concept, including the design,  and presented it to the big companies in toys industry. Fortunately – all of the companies rejected the idea.

To give up was not an option. Vitali searches and finds Plastokit Quality ltd, a plastic injection factory in Israel. He forms a partnership with Avi Levy and Shimon gal,  the owners of Plastokit. They together developed the first prototype of Modular Racetrack and presented it at the Nuremberg Toy Fair. As they say, the rest is history.

Today, Modular ™ Construction Toys specializes in the design and production of three dimensional construction toys. The concept is based on a new patented and innovative modular system that enables multiple variations developing 3D perception, planning, creativity and abstract thinking.

* Vitali Minin on Linkedin

* Modular Toys on Facebook

* Information on Modular Toys products

Other Resources:

* How to Nurture Creativity in Your Kids

* How to teach kids to be more creative (video)

* Kid Entrepreneurs: A 10 Year Old Who Is Franchising His Idea S12 Ep14

Killer Question

Odds are that you and your competitors are actually competing in two distinct ways. The obvious battle is the one to win customers from each other. The less obvious, but equally important, one is the battle for the resources required to produce your product.

In previous episodes, I touched on the concept of unexpected jolts, and how the disruptions they cause can be not only destructive but also an opportunity for a savvy company to make bold moves and leapfrog over their competition.

One way to prepare for jolts is to assess your relationship with key suppliers, and figure out if those relationships are strong enough to survive an unexpected event.