Have you ever made a little joke about being old? Something seemingly harmless: Something like "I'm too old to wear that", "I'm over the hill?" One of my tennis buddies says "I'm too old to get that shot." Our guest today is a gerontology researcher who investigates the real cost (emotional, physical, societal) of our widespread, unchecked discrimination of being old–of course the irony is that the discrimination is about us, or our future selves. Where does this ageism come from? Who benefits? Why is it so important to dismantle? Dr. Tracey Gendron is the author of the new book "Ageism Unmasked" and I guarantee you her insights will have a profound effect on how you see aging. Find out more at TraceyGendron.com. Here's the link for the Grow My Podcast Summit–a free gathering of over 30 experts in the podcasting space: https://www.growmypodcastsummit.com/gmps?affiliate_id=3828334 Find out more about the Zestful Aging Podcast at ZestfulAging.com