On this episode of the Raving Patients Podcast, Len sits down with Brad Ferris to discuss how far too many practices don't focus on the elements that motivate patients and secure their commitments. And, how his approach is often transactional vs. therapeutic in the conversations he creates with his prospects and patients.

Takeaways from this episode include:

• Transactional Conversations & Impact on Patient Experience
• Therapeutic Relationship Creation
• Sales Best Practices for Clinicians & Treatment Coordinators
• Patient Experience & Journey

Brad Ferris is a practicing RN, graduate of the Lawrence Kinlin School of Business and co-owner of ClinicGrower; a medical marketing agency that provides evidence-based and best practice marketing techniques for dental practices across North America. Brad coaches practices on how to optimize their interactions with patients to transition them from a transactional approach to a more effective conversational approach. By focusing on creating an ideal therapeutic relationship practices are able to better bridge the gap between patient needs, increased patient satisfaction and higher case acceptance.