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Hey, Podcasters!

Think about the last time you checked out a new podcast.

You hit play…and within a minute or two, you decided whether to keep listening or move on.

That’s not unusual. In fact, a huge chunk of listener drop-off happens in the first few minutes of an episode! 

Your intro is your podcast's first impression!

What Your Intro Needs to Do

A good intro is about giving listeners a reason to stay.

At its core, your intro should:

• Introduce who you are and what your show is about 
• Preview what this episode will cover 
• Clearly state what the listener will get out of it

You can add music or a short CTA, but those are optional.

Keep It Simple (and Short)

Most great intros are just 15–30 seconds.

One small shift makes a big difference: don’t just say what the episode is about, say what the listener will walk away with.

If you want examples, templates, and a full breakdown, read the guide:

Most Effective Podcast Intros

And if you want more on creating a great podcast intro, check out this episode of ​Podcasting Q&A​!

Have a question for Megan? Send a text!

That's all for this week! Thanks for listening & keep podcasting!