In today's rapidly evolving business landscape, we must rethink strategy development. Traditional methods no longer suffice in a dynamic world fueled by technological advancements and shifting consumer demands. We unlock innovation, growth, and success opportunities by embracing a fresh perspective. Rethinking strategy development fosters adaptability and resilience, enabling us to navigate uncertainties and seize emerging trends. Our guest in this episode has redesigned how organizations traditionally approach strategy. He encourages organizations to find new ways to understand their evolving needs, preferences, and markets.