This episode is a window into the consumer side of domestic retrofit that’s full of lessons for everyone involved in the retrofit sector. 

We speak with retrofit influencer Judith Leary Joyce about the experience of undergoing a deep retrofit and learning how to communicate about the subject with normal people. She talks us through her journey from building an extension during the pandemic to getting deep into retrofit and eventually becoming an unlikely retrofit influencer.

Whether you work in a domestic, commercial, or industrial setting the nature and needs of normal people will remain the same, so this is an episode full of lessons and insights for anyone  for anyone involved in domestic retrofit about:

- how to speak with normal people
- how to learn how to do better (TLDR: listen to yourself, or get someone to listen to you to check whether you're baffling your customers)

- how to think about their needs and understand their perspectives

- how to inspire them and inform them better prior to a project

She’s also got some fascinating insights about when people are likely to be able or willing to listen to someone talking about building performance and taking on new ideas

Notes from the show

• Judith on LinkedIn
• Judith on Instagram
• Judith on Facebook
• Judith on Twitter
• Judith on Linktree
• Judith's Eco Renovation Home website
• Beginner's Guide to Eco Renovation: Understand the Basics and the Best Questions to Ask by Judith Leary Joyce (I couldn't find a properly independent bookshop stocking it)

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

• Follow us on the Zero Ambitions LinkedIn page (we still don't have a proper website)
• Jeff and Dan about Zero Ambitions Partners (the consultancy) for help with positioning and communications strategy, customer/user research and engagement strategy, carbon calculations and EPDs – we're up to all sorts
• Subscribe and advertise with Passive House Plus (UK edition here too)
• Check Lloyd Alter's Substack: Carbon Upfront
• Join ACAN
• Join the AECB 
• Join the IGBC
• Check out Her Own Space, the renovation and retrofit platform for women

**END OF SELF-PROMOTING CALLS TO ACTION**