The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America.

Find Alison on LinkedIn at: https://www.linkedin.com/in/alison-o-keefe-42b1a830/
Find WHSmith Media on LinkedIn at: https://www.linkedin.com/company/whsmith-north-america-media-network/
Find WHSmith Media online at: https://smg.team/en-us/retailers/whs-media/

Alison answers these questions:

1. What are some of the biggest challenges brands face when trying to engage consumers in travel hubs?
2. How do you see the role of physical retail media evolving in an increasingly digital advertising landscape?
3. Why did WHSmith choose to partner with SMG in launching a media platform?
4. How does WHSmith differentiate its media network from other retail media networks in the travel space?
5. What are the core solutions that you offer brands to engage consumers in your physical retail locations?
6. What types of brands or advertisers see the most success when partnering with WHSmith’s media network? Is it all about endemic advertising?
7. Can you share any recent success stories of brands leveraging WHSmith’s retail media network effectively?
8. What advice would you give to companies looking to create meaningful partnerships within the WHSmith ecosystem?
9. How does WHSmith’s media network measure and report on ad effectiveness for partners?

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