The high demand for beef continues, and consumers are seeking a high-quality product. Beef producers have been answering that call, as is evident in the upward trend of beef quality grades, specifically Prime and Choice. Paul Dykstra, with Certified Angus Beef, joins to discuss the shifting dynamics of quality grades and what they mean for today’s cattle producers. Paul offers insights into market trends and the factors driving demand for premium beef. He explores how this directs both seedstock and commercial cattle producers’ breeding decisions.