The Ultimate 5 Step Cold Calling Strategy & Script for B2B Sales
https://softwaresalesguide.com/software-sales-guide/p/the-ultimate-cold-calling-strategy-script-for-b2b-sales
Imagine being on the phone all day talking to strangers trying to set meetings with them. In this video I will share why cold calling will is the most important sales skill you will ever learn and explain how it’s still the most effective way to set meetings with poetical customers.
Cold Calling is like playing a slot machine where you never lose your money. If you call a prospect out of the blue, interrupting their day, you are taking a risk. You are risking being told no but have the opportunity to be told yes and set the meeting. If you set the meeting that directly leads to more money in your pocket, like winning a jackpot. Gambling is addictive because you want to keep pulling the slot machine, because you can win money, but you risk losing money. If you can re-wire your brain to become addicted to cold calling, similar to a gambling addict, you will become rich.
Once you get past the fear of rejection, there is no downside to cold calling too much, the upside is unlimited once you learn how to call & what to say. If you want to know exactly what my B2B cold calling script is visit my website https://softwaresalesguide.com/
Cold calling not only makes you money, but it improves your ability to communicate, which is the most important contributing factor to your success.
Imagine DMing girls on instagram, I have never had much luck because it doesn’t matter what I say, all that matters is if they like my pics of not. With cold calling, you can pick up the phone as a 23 year old recent grad, you don’t have anything going for you in life, you can call a 55 year old senior executive and convince they to agree to a meeting with you, because you were able to convince them that they could benefit from your product of solution, that’s pretty cool to me.
There are so many brilliant people who will never make it because they don’t know how to communicate their ideas. In order to be successful with cold calling, you must be able to explain your value prop (what’s in it for the customer), in 15 seconds or less, otherwise you lose their attention. Take some time after this video to look into your eyes in the mirror & sell yourself on why you are going to be successful, this will increase your confidence.
The most important strategy to improving your skill & confidence on the phone is to talk in a way with full conviction. Whenever you jump off a diving board into a pool, you are certain in the moment you will be getting wet. Whenever you are a meeting or a call, talk with absolute belief that what you are saying is a matter of fact. You will come across as someone who knows what they are talking about, more importantly this style of execution will trump any strategy, so what you are actually saying matter less than how you are saying it.
I have made over 60,000 cold calls in my sales career and I’m better off because of the work. Picking up the phone is the most direct path to getting what you want in life. Nobody is going to give you meetings, pipeline, or a big commission check, you must go take it. I prepared a cold calling guide that will teach you everything I have learned in less than 2 hours, exactly what scripts I use, live calls to listen to, & the daily strategy I use, visit https://softwaresalesguide.com/ to learn more.
