TrepTECH Podcast

We hear the word “entrepreneur” a lot, but there is a lot of confusion on what it means. Are self-employed people entrepreneurs? Can you be a part of an MLM (multi-level marketing business) and be an entrepreneur? What is entrepreneurship and what’s at its core? The amazing hosts Airial Re’nal and Scott Doucet dive deep.

Scott’s Definition: An entrepreneur is a business owner or someone who is working toward that.

Airial’s definition: An entrepreneur is someone who finds a missing link in services and comes up with an idea to fill that gap.

Our hosts share stories about themselves and their peers displaying the entrepreneurial spirit. They discuss some universal characteristics found in entrepreneurs and how they differ from others or the wantrepreneur. They discuss how entrepreneurs and business owners have the ability to step away and everything still gets done.

Characteristics:

• Drive
• Committment
• Persistence
• Diligence
• Tenacity
• Faith
• Appreciation

Airial Quotes:

“Do you remember when the word ‘entrepreneur’ was a bad thing?”

“Let’s be real, drug dealers are entrepreneurs.”

“Create an SOP so someone else can take over!”

“Because I’m taking a class on this for my Master's Degree . . . my definition is closer to the book.”

“It’s your innate ability.”

“Money makes you money.”

“We’re always selling in some way or fashion.”

“What is your excuse? Oh, you’re just making excuses. You’re not really into this.”

“It has it’s ups and downs. It’s not always bright sunny, rainbows, and unicorns. There is rain.”

Scott Quotes:

“I’m not trying to be mean when I say, ‘you’re not an entrepreneur yet. You will be, but right now you’re self-inflating.’”

“Be where you are.”

“It hurts my feelings to see people who have never made a buck, starving for a dream, afraid to work a job because they’re ashamed.”

“I was working while I was on vacation and I realized I was just self-employed.”

“Cool! I’m a slave now to my own job.”

“Holy shit! I have a business! I can step away and things still get done.”

“Ask a hundred people and you’ll get a hundred different answers.”

“It’s more of a state of being. It’s who you are.”

“You’re a different breed of person.”

Airial Links

Airial's Facebook Profile

The Veteran Woman

Rebel Revolution Blog

TrepTECH Academy   

TrepTECH Facebook Profile

TrepTECH Bonus Features

Talk to Airial One-on-One  

Scott Links

www.podcastbay.net

(Click “I already have a podcast”)

Scott's Facebook Profile

Scott's Instagram Profile

Podcast Bay Facebook Group

Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player

Apple Podcast (Apple Only)

Castbox.FM (Android & Apple)

Libsyn

Mentions:

Mark Mawhinney - Natural Born Coache

Roberto C. Candelaria

Gary V - Vayner Media

Disclaimer: Select links are affiliate links

Welcome to the TrepTECH podcast hosted by the amazing, beautiful, brilliant, business and branding bombshell Airial Re’nal. Each week Airial and her co-host the cynic and comic relief Scott Doucet, drop some truth and sometimes hard realities on the mics. These two hosts leave everything out there because they believe transparency is the best way to help others. If you think it’s too taboo these hosts will tackle it. Both Scott and Airial have vast experience in the entrepreneurial and business world. Their main goal is to help other entrepreneurs and business owners like you!

In this episode, Airial and Scott pull back the curtain and get metaphorically naked with their businesses while discussing the book Profit First by Mike Michahlowicz. Throughout this episode you’ll hear:

• What is the Profit First process?
• • Why does it work?
  • What does it mean?
  • Why are Airial and Scott bringing this ship into the TrepTECH and Podcast Bay fleet?
• Being smart with your money
• • Growing
  • • No less anxious
    • No less frustrated
    • No happier
    • No freer
• Maybe your business is doing everything you need to, but maybe you’re not
• Mastermind Call leading to e-book resource
• Cash flow:
• • Growth > sales > expenses > whatever is left is profit
  • • Never anything left
    • Investing out of pocket
  • Scott gives an example using his team at Podcast Bay Productions
• Hitting the Enough is Enough Point
• Bank account “fun”
• Experiment

Airial Quotes:

“I’ve gone through it. We’re successful and working out of integrity, but sometimes it’s like ‘Man, I can’t even afford McDonald's.’”

“I’m over here tryna make life-altering decisions.”

“Our lines of money get muddy when it comes to business income, expenses, profits, and our personal income and expenses.”

“This is a sign, a client of mine just brought up the Profit First book!”

“I am not an assistant.”

“Don’t look at it online because you’re gonna f**k it up.”

“Ooh, a reward system!”

“I better get an invitation to this yacht party you’re throwing.”

“I’m excited, but scared. I need to check my money mindset.”

Scott Quotes:

“I find the people who are closest to me are the ones who want to see me fail.”

“I want to do an experiment and so I have to tell you where I am at.”

“Just because you’re making money, doesn’t mean you’re doing well.”

“I started a business for two reasons: freedom and to line my pockets.”

“We don't get to be selfish without first being selfless.”

“Any successful business is one bad month from going under.”

“If your cash flow is wrong, it doesn't matter how much you make.”

“The whole ‘mo’ money, mo’ problems’ thing is real.”

“My sales persona can cockblock desperation like it’s nobody’s business.”

“If I’m going to devote my life to something I need it to pour back into me.”

“Tough love is the only kind of love I have time for.”

“Extreme growth only works if you know how to handle it and apparently I don’t.”

“The economics we’ve learned creates taxpayers, not profitable people.”

“Money management when you’re a musician are drugs, booze, and women.”

“My yacht right now is a submarine with screen doors. You don’t want any part of it.”

Airial Links

Airial's Facebook Profile

The Veteran Woman

Rebel Revolution Blog

TrepTECH Academy   

TrepTECH Facebook Profile

TrepTECH Bonus Features

Talk to Airial One-on-One  

Scott Links

www.podcastbay.net

(Click “I already have a podcast”)

Scott's Facebook Profile

Scott's Instagram Profile

Podcast Bay Facebook Group

Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player

Apple Podcast (Apple Only)

Castbox.FM (Android & Apple)

Libsyn

Mentions:

Profit First by Mike Michahlowicz

Travis Johnson - Warrior's Wallet

Disclaimer: Select links are affiliate links

Welcome to the TrepTECH podcast hosted by the lovely Airial Re’nal and her comedic sidekick Scott Doucet. TrepTECH is not just a business podcast, really, it’s a life podcast. Airial and Scott are both entrepreneurs who know your life becomes your business and vice versa. They discuss a myriad of topics some of which may be considered taboo and all of which are intended to see you succeed.

During this episode, our guests tackle a subject that is a source of pain and frustration for many entrepreneurs, freelancers, and artists of different types: unsupportive partners. Airial shares a personal story about a partner’s complaints about her being in business. Scott makes a great point: Do you/they love what you/they are doing? Are you/they miserable? Do we need a cheerleader and support system from our spouses/partners?

Common complaints:

• This is taking up all your time
• You’re never here
• You’re here but you’re not here
• You don’t go to bed when I go to bed
• You’re up too late at night/up too early/ - sleep too much/too little
• Bills/household needs
• Attention

Pointers:

• Figure out what support looks like to you!
• • Write it down
  • If you don't know what you want, we can expect our partners to fulfill that
• Do you actually need support from your spouse?
• • Can you get this from someone else
  • • Team?
    • Business partner?
    • Friend?
• What’s your track record?
• • Tried starting a million businesses, never got them off the ground? Your wife Shouldn’t support you.
  • Want-trepreneur
  • Boy that cried wolf

Airial Quotes:

“I’m trying . . . I’m trying really hard not to rant right now.”

“It got to the point where we broke up.”

“If I’m tossing and turning, I might as well be doing something productive.”

“I need a Tor in my life”

“I need to work to make money to pay the bills, but when I’m working you’re still angry.”

“I couldn’t support my clients because I was always miserable.”

“I’m willing to compromise and make time.”

“It’s about finding your team.”

“There are a lot of failures on the road to success.”

Scott Quotes:

‘I’ll harass you, but you need it!”

“Wondering what it takes to run a business? Sometimes it takes working all night, late nights.”

“What do you absolutely have to do and what can wait?”

“I could be performing at 100% at all times, but the second I dip to 99% I think they’re all going to know.”

“I delegate in polite suggestions.”

“In previous relationships, I found they wanted to distract me.”

“I don't need a cheerleader. Tor [Mrs. Doucet] is not my biggest fan at all.”  

“She [Mrs. Doucet] is my trampoline. When I hit the ground, she bounces me back up. No, you’re not quitting. No, I need you operating on all cylinders right now.”

“There is no one person on Earth who can be everything you need.”

“Support shows it’s face in a lot of different ways.”

Airial Links

Airial's Facebook Profile

The Veteran Woman

Rebel Revolution Blog

TrepTECH Academy   

TrepTECH Facebook Profile

TrepTECH Bonus Features

Talk to Airial One-on-One  

Scott Links

Scott's Facebook Profile

Scott's Instagram Profile

Podcast Bay Facebook Group

Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player

Apple Podcast (Apple Only)

Castbox.FM (Android & Apple)

Libsyn

Welcome to the TrepTECH podcast, your weekly dose of the vivacious and talented Airial Re’nal and her co-host and button-push, Scott Doucet. TrepTECH is for you regardless of level of your business. Just started? Airial and Scott have got you covered. Making six figures? Airial and Scott still have got you covered. They both have amazing experience and levels of expertise that would leave you speechless, but they are down to Earth and the most humble people you’ll find around. TrepTECH is about entrepreneurs: helping them, commiserating with them, motivating them,  making them laugh, and getting them going. You’ll notice there is no topic too taboo for this podcast and these hosts make a point to not shy away from things that really need to be talked about.

In this episode, Airial and Scott welcome special guests Mindsex Mentor Delora Guinion (Clutchey) and Queer Entrepreneur Coach Asa Leveaux. Delora explains that she helps people build their wealth and have great sex minus the guilt that typically comes along when those things are put together. Asa helps queer entrepreneurs make their first $10,000.00.  Throughout this episode you will hear and see the importance of sex and business and how they are married together to create great results!

Great topics of conversation over the course of this episode:

• Decision-making
• Selfcare
• The Law of Sexual Transmutation
• • Re-directing the mind from thoughts of physical expression to thoughts of another creative effort.
• Sex energy
• • Creative energy
  • Charismatic energy
  • Mental and emotional benefits
  • Sex, divinity, and spirituality
  • Reining in or letting go
• Sex and money
• • Most desired things
  • Most shamed things
  • Attention and behaviors
  • Mindset
• Beliefs and benefits about masturbation
• Sex positivity
• • Love or lack thereof
• Openness of sexuality
• • The Journey
  • Importance
  • Business connection
• Succesex stories

Airial quotes:

“Oh my god . . . all the puns.”

“We always hear about men masturbating.”

“Money and sex make the world go around, but they’re the most taboo topics. Why? Why instead of embracing it?”

“Asa gets the best of both worlds.”

Scott Quotes:

“We have some common interests here: sex and money.”

“The longer I go without sex the more I become this angry caveman.”

“My wife still guides me. Be open to critique. Don't shut down when your woman tells you how she likes it or when your man tells you how he likes it.”

“Patterns - I think about people who grew up in sexless families and that’s what they think it is to be married.”

“It’s a calling.”

“Asa, Queer School? That thing is insane. So cool. I love that. Such a cool concept.”

“Sex links with productivity.”

Asa Quotes:

“It’s time to be the ‘sex’ back in homosexual.”

“Sometimes in business you might not need a strategy, but you might need an intense orgasm to open yourself up to what’s in front of you in a way to focus.”

“I date not make a significant business decision or personal decision if I have not had an orgasm within a twenty-four hour period.”

“If it takes an hour, schedule it.”

“I thought any time I thought or did something sexual the rapture was going to happen . . . literally.”

“Entrepreneurship has different stages.”

“We live in a world . . . screenshots are real. We must be mindful about how we’re being perceived and how our brands are being perceived.”

“I was thirty-three when I said ‘fuck it’ and got really clear about who I am and that I chose for it to not be a secret.”

“I don't care who is interviewing me. I don't care who is writing the article. I’m going to be all of me, not just the part of me that’s tolerate, but the part of me that celebrated and that’s everything.”

“Comparison is the thief of all joy.”

“Boy up and fell in love and got productive.”

Delora Quotes

“I couldn’t be more turned on by my work every single day.”

“I wanna like you, but there’s something about you I just can’t.”

“Sexual cycles of self-sabotage unknowingly.”

“Even when we do talk about sex in school . . . they don’t talk about relationship things and these things actually are correlated to sales as well.”

Join Podcast Bay’s Mailing List!

www.podcastbay.net

(Click “I already have a podcast”)

Airial Links

Airial's Facebook Profile

The Veteran Woman

Rebel Revolution Blog

TrepTECH Academy   

TrepTECH Facebook Profile

TrepTECH Bonus Features

Talk to Airial One-on-One  

Scott Links

Scott's Facebook Profile

Scott's Instagram Profile

Podcast Bay Facebook Group

Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player

Apple Podcast (Apple Only)

Castbox.FM (Android & Apple)

Libsyn

Mentions:

Rolande Summer - Life After Service Coaching

Jessica Lorimer - Smart Leaders Sell Podcast  

Mentions:

"Think and Grow Rich" by Napolean Hill

Queer School

Asa's Website

Welcome to the TrepTECH podcast hosted by the passionate, fierce, and empathetic Airial Re’nal and her entertaining co-host, side-kick, button pusher and god of one-liners, Scott Doucet. You are here because you want to get the scoop on business, the entrepreneur lifestyle, tips and strategies, and maybe more specifically podcasting. Airial and Scott are an amazing and fearless team who discuss anything that crosses their minds.  There is no taboo in the TrepTECH world. Both successful entrepreneurs, Airial and Scott are a wealth of information to anyone in business whether just starting or seasoned. Get ready!

In this episode, Scott and Airial chat about the importance of finding the fastest path to cash, how to monetize, and different coaching models. How Airial and Scott how found quick cash:

• Intensives
• • Four-hour blocks of coaching
  • Shout out to Rolande (link below)
  • injectables
• One-on-one coaching
• • Ability to ask questions
  • Personal model
• Group coaching call
• • Fail to engage
  • Unable to get questions answered
• Launch coaching
• • Will launch your podcast in thirty days
  • Never worry about it again
  • Offered payment plans
  • • Which lead to . . .
• Production company and team
• Do what you have to to make cash now and avoid feast to famine lifestyle
• • refine

Airial Quotes

“I don’t like to sell, so I had to find a way to do it that was authentic for me.”

“It’s an implementation call.”

“It all depends on your learning style.”

“If you want to know what to offer, listen to what frustrates people and what frustrates you.”

Scott Quotes

“I am the Alfred to Airial’s Batman.”

“In four hours you can give a lot of value.”

“Every online course I’ve ever done, I get to module three or four and it’s taking too long. I end up saying screw it and hiring someone to do it for me. I don't want a thing in four weeks or six weeks. I want it in four hours.”

Join Podcast Bay’s Mailing List!

www.podcastbay.net

(Click “I already have a podcast”)

Airial Links

Airial's Facebook Profile

The Veteran Woman

Rebel Revolution Blog

TrepTECH Academy   

TrepTECH Facebook Profile

TrepTECH Bonus Features

Talk to Airial One-on-One  

Scott Links

Scott's Facebook Profile

Scott's Instagram Profile

Podcast Bay Facebook Group

Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player

Apple Podcast (Apple Only)

Castbox.FM (Android & Apple)

Libsyn

Mentions:

Rolande Summer - Greenville Spartanburg Sister Veterans

Jessica Lorimer - Smart Leaders Sell Podcast  

Welcome to the TrepTECH Podcast hosted by the dazzling Airial Re’nal and hilarious sidekick Scott Doucet. When you strip everything away, you’re here because of your business. If you’re starting up you have questions and concerns. If you’ve been in business for a while, perhaps you’re experiencing some issues. Turning to Airial and Scott will never lead you down the wrong path. Could be you need extraordinary tips and strategies. Could be you enjoy listening to our hosts tell their stories about their own and some times intertwined entrepreneurial journeys. What you can expect out of both Airial and Scott is brutal honesty and a hand extended to help. TrepTECH is all about making business fun and successful no matter what that means or what it takes.

In this episode, Airial and Scott get started talking about e-mail headlines as they begin the process of e-mail automation and what piques people’s interest to open your email. Scott discusses he likes short, snappy headlines followed by humor, lists, and pop culture references.  Email body must tie into the headline, for Scott. Airial can take or leave that. Email should also sell or send the reader somewhere. Both Airial and Scott talk about being a part of Marc Mawhinney's e-mail list and how engaging the emails are. (and how he send one every day without annoying the recipients.) They also describe the headlines of Dan Meredith as being show-stopping. Two of Scott’s favorite email headlines: Why be a Hero When you can be a Villain? Heroes are reactive. It’s the villain of the story who has a goal, a plan, execution, and investors. Ya Don’t Know What Ya Don’t Know, Ya Know?  Scott shares the story of his highest email open rate was with a smiley face headline: :]  He goes on to say anything that makes people say, “Huh?” or “What’s that about?” works beautifully. What causes you to open your email?

Topics that can make grabbing headline:

• Song lyrics
• Politics
• Universal human experiences
• Things that feed people’s need to be nosey/drama
• Emotional responses
• Scarcity
• • Done right: This is the Only Webinar I’m Doing This Year
• Questions

Things to consider when creating a headline:

• Who is your audience?
• Don’t make ‘oops’ emails
• ‘Hurry’ & ‘limited time’ emails often backfire (clickbait)

Airial Quotes:

“Make sure your emails match your brand’s voice.”

“How do you have limited seats on an online webinar that isn’t live?”

“You’re always selling. It’s just how you do it.”

“Write in a conversational tone because that gets them into the moment and it sounds like you’re talking directly to them.”

Scott Quotes:

“The thing about a template is, you don’t want to follow the exact template just because it’s worked for other people. You want to adapt it to work for you.”

“Subject line: Banana Hammock.”

“It’s important to look at headlines as what’s going to impact my audience that makes them click?”

“Don’t put limited seats during a webinar. It’s a digital conference room. Stop it. Stop. You’re lying to me. That’s not real scarcity. That’s false scarcity.

“If thoughts were lily pads.”

Join Podcast Bay’s Mailing List!

www.podcastbay.net

(Click “I already have a podcast”)

Airial Links

Airial's Facebook Profile

The Veteran Woman

Rebel Revolution Blog

TrepTECH Academy   

TrepTECH Facebook Profile

TrepTECH Bonus Features

Talk to Airial One-on-One  

Scott Links

Scott's Facebook Profile

Scott's Instagram Profile

Podcast Bay Facebook Group

Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player

Apple Podcast (Apple Only)

Castbox.FM (Android & Apple)

Libsyn

Welcome to the TrepTECH podcast hosted by the one and only Tech Angel, Airial Re’nal. Scott Doucet co-hosts inserting truth bombs and comedy along the way. You’re here for real, honest talk on real topics surrounding the entrepreneurial and business world. Nothing gets diluted during the TrepTECH recording sessions and you won’t believe some of the things our hosts take on as topics. This show is an excellent resource for any level of business owner. You’ll stay for the tips, strategies, stories, and chemistry between Airial and Scott. This is your new favorite podcast for successful entrepreneurs.

In this episode, Airial allows Scott to steer this ship and he directs it toward the dicey waters of technical problems and solutions. Which is brilliant because Airial is a technical specialist. They discuss some of the tech failures they have both experienced and how it affected them as far as momentum or cause for any major setbacks.

Types of Tech Fails:

• Forty minutes of an amazing episode occurred when they realized they had not been recording
• • Scott calls it the best episode that was never recorded
• Plugging in but, are not able to hear each other during sales calls
• Systems for payment
• Systems for taxes
• Systems not working right
• Landing pages (sales funnel)
• • Leading an email list
  • Leading to a sales page
  • Thank you page
  • Client fulfillment

We need to trust other professionals and experts to do what they do. Don’t waste hours and energy you could be used to promote, record, edit, make money,  doing something you can have someone else do for you. (especially if they are on your team already) Scott discusses how he creates landing pages:

• Post-it note
• Crude drawing
• Holding it up to webcam
• Letting Airial do it for him

Scott lays out one of the biggest reasons people don’t start a podcast, or even their business in the online space because they’re paralyzed by the fear of not knowing how to produce the technical side of the business. This can be the greatest weakness and a detrimental one.  Airial jumps in, adding she tests out many different platforms, making sure they are user-friendly for situations just like this. Experts want to share their knowledge. Scott describes a time he put a call for help on Facebook and had dozens of people answering with fixes. One of those people was TrepTECH’s own Airial!

Typical tech concerns:

• How do I set up an e-mail campaign?
• What’s the best platform to use for landing pages?
• What’s the best service for transcriptions?
• What’s the best online video meeting platform?
• How do I using editing software?

Airial makes it clear cut by explaining when you take your time and try to do something you don’t know you could end up losing money yourself. Why not go ahead and pay someone who will do it quicker and save the extra money? It is imperative that you know your own strengths and weaknesses so you can assess when to reach out for assistance. It doesn’t have to cost an arm and a leg because the specialist may be able to fix it within a matter of minutes.

Airial Quotes

“It can be scary and overwhelming.”

“I have back up plans for back up plans for back up plans.”

“Servers crash, computers go slow, noise in the background . . . it happens. Just call me.”

“Just send it to me. I’ll fix it.”

“Tech is amazing. It gives us so many more opportunities”

“Airial directs people to Scott when they come to her asking questions about how to start a podcast.” (pertaining to types of equipment, what is crucial, what needs to be splurged on, and what items can take the cheap route.)

Scott Quotes

“The thing is, there’s a fix for all of it.”

“I’m not gonna try to do that. It’ll look like a three-year-old designed it on the paint program.”

“Beginner entrepreneurs are cripplingly terrified of [tech issues].”

“She didn’t get a choice. You work for us now.” (On Airial joining the Podcast Bay Productions team)

“Tech scares the bejesus out of me, but I was still able to build a business in spite of that, so you can too.”

Join the TrepTECH Academy!

TrepTECH Academy

Airial Links

Airial's Facebook Profile

The Veteran Woman

Rebel Revolution Blog  

TrepTECH Facebook Profile

Talk to Airial One-on-One  

Scott Links

Scott's Facebook Profile

Scott's Instagram Profile

Podcast Bay Facebook Group

Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player

Castbox.FM (Android & Apple)

Lisbyn  (Android only)

Apple Podcast (Apple Only)

Welcome to the TrepTECH podcast hosted by the beautiful, soulful accountability partner you need, Airial Re’nal and her co-host and often the seed of comedy, Scott Doucet. TrepTECH is disproving the myth that business has to be boring. In fact, if your business is boring, something’s wrong. There’s no topic too controversial or taboo for these two hosts because they know if something holds that kind of weight, it deserves to be spoken about. Both Airial and Scott are coaches and business owners. They have tons of experience, strategies, tips, and fun stories of their ups and downs to share with you. This podcast is a love letter and awesome show in support of entrepreneurs.

In this episode, the topic of conversation is Identity. Our hosts briefly touch on the last episode about race and business, which you can listen to here before moving on to this episode’s topic.  Often we change the way we behave and speak based on who we’re talking to or based on who we think we’re supposed to be. Airial discusses going as far as hiding behind a personal brand when she got started.  Scott says he often felt pressured to change because he has always been the face of his business. He asks Airial what prompted her to hide behind brands or make changes to her businesses. Airial delivers a truth bomb and says, “because I’m a black woman.”  Airial goes on to explain the scripted content she created received the least views and likes. This was a vast difference than when she took a more raw, real, and natural approach.

Scott confesses about the difficulty and pressure in his life with his marriage, business, fixer-upper house, and being a parent. There is a lot of love and also obstacles. He goes on to say he doesn’t post much about it, but it is also not something he avoids talking about with friends and during interviews. But, the important thing is that he no longer plays it cool when something is happening in his life because it is important that your client knows you need more time because something is going on in your life. This isn’t considered instability. It’s honesty and the ability to complete the tasks that have been given to you. In other words, stop being wrapped up in the perfect image on social media or concocting the perfect image that gets you clients. Airial pipes in and agrees with Scott, going as far as sharing Facebook lives in brutal honesty.

What’s up with Identity?

• Being yourself
• • Not being what you think people want/need
• Fake energy is palpable
• Don’t allow insecurity to bury you
• Reality is relatable
• Strategic
• The universal human experience
• • Universal experience to your gender
  • Universal to your race/nationality
  • Universal to your religion
  • Universal to business owners

• Niching down distracts from relatability

Airial Quotes

“I had a struggle of what is my identity and how does that affect my brand.”

“Stop overthinking it . . . I remind myself just be me because that’s what people love about me is that I’m just me.”

“You see everything about my life. There’s always one person that says, ‘Man, you just saved my life.’ or ‘I want to reach out to you because I feel like you understand and are not going to judge me.’”

“I showed up. I’m not dressed up, but I’m here.”

“If it’s out there and I put it out there, there’s no shame. No one can use it against me.”

“Somebody is always going to judge you.”

Scott Quotes

“Bottom line, strip away everything else, you’re here for business.”

“This is one bright candle and there are a lot of plates spinnin’”

“A lot of the world is out there to watch you burn.”

“Never missed a deadline, but came d**n close.”

“When Tor (Mrs. Doucet) posts pictures on Instagram about our life, our house in shambles, updates on Scotland (baby girl), breastfeeding and what have you . . . people eat it up. They like it.”

“[My coach] told me I was going to have to clean up. Wear a suit and tie. I did and it was a nightmare. I hated it. I felt like a circus animal jumping through hoops.”

“No one’s going to like the real me. I’m vulgar. I’m crude. I’m sweet. I’m nice. I’m direct and I’m weird. I thought people would reject the real me.”

Airial Links

Airial's Facebook Profile

The Veteran Woman

Rebel Revolution Blog

TrepTECH Academy   

TrepTECH Facebook Profile

Talk to Airial One-on-One  

Scott Links

Scott's Facebook Profile

Scott's Instagram Profile

Podcast Bay Facebook Group  

The TrepTECH podcast is here to prove business doesn’t have to be serious all the time. It’s okay to laugh and smiles as long as you’re putting the work in to achieve your goals!

Hosted by the stunning Airial Re’nal and her trusty sidekick Scott Doucet, TrepTECH is here to bust open the floodgates on every facet of business - not just the numbers. Both Scott and Airial share their personal stories of successes and failures in the entrepreneurial journies so far. You are not alone! Get settled in and get ready for a wild, informative, unconventional show about business. Your mind is about to be blown wide open.

Trigger warning and disclaimer: in this episode, Airial and Scott welcome Keenen Smith as an impromptu guest to discuss the very sensitive subject of racism and classism in business.  This may be a sensitive and difficult topic for some listeners. Please be advised. Scott, Airial, and Keenen each have different experiences as it comes to racism. Airial is a black female. Keenen is a black male. Scott is a white male.  Scott discusses what Keenen calls ‘inside racism’ is the only kinda he is familiar with while both Keenen and Airial have experienced what is described as ‘in your face’ racism. What does that mean for business though?

• Keenen has experienced sending in a white person to close deals for his business even though his name is the one on the check.
• Airial has experienced black business owners/customers exclaiming that she is ‘trying to be white’ by using proper grammar.
• Airial has experienced when working with a white business partner that they each approached those of their own race in order to make a sell.
• Scott describes not being able to get black clients most of the time.
• Keenen and Airial talk about racism inside their own race. They speak of dark and light skin tones as well as proper grammar and ebonics. They give examples of what can happen in business with each of these concerns.
• Kennan also describes using an alias instead of his real name during business transactions.

Scott throws down a gauntlet and discusses the differences in racism and classism stating that he, as a lower middle-class white male, has experienced some of the same things that Airial and Keenen have described earlier. What’s the difference?

• Classism: prejudice against or in favor of people belonging to a particular social class. (social status)
• Racism: the belief that all members of each race possess characteristics or abilities specific to that race, especially so as to distinguish it as inferior or superior to another race or races
• Scott describes clients turning away from him for being white, covered in tattoos, not dressing up, and not speaking in an extremely professional way

Airial Quotes

“Okay, so, first of all, there’s this meme goin’ around Facebook like, ‘I may be ghetto, but my customer service voice went to Harvard.’ It’s about how we change how we talk depending on who we’re talking to.”

“Another thing that got me was because I spoke properly I would get . . . I would get pushback. My friends would say or my classmates would say, ‘Oh, you’re tryin’ to be white. You’re tryin’ to act white. You’re talking white.’ That kinda thing.”

“A woman asked me before, a black woman, she’s a veteran, and she has a nonprofit and she asked me, being black, in Georgia, in her town, wearing braids . . . if she should pretty much have a stock photo representing her nonprofit or if she should have her face there.”

Scott Quotes

“To be completely fair and I think it’s a fair assessment to say that I’m fairly naive on the topic of racism.”

“ I do, really do, think that racism looks different depending on where in the world you are. Like, racism in Africa is gonna look different than racism in Europe is gonna look different than racism in Canada.”

“I grew up broke and I know of black families that grew up so much more wealthy than my family did. “

Keenen Quotes

“If you make the culture believe it’s okay, it’s okay. You make it acceptable everywhere.”

“We’ve divided ourselves amongst ourselves because some of us are trying to change things and some of us are trying to look within and try to understand like, what is the problem? You know? “

“that’s a part of our culture where we have . . . we have to actually separate ourselves in our own races to be able to live comfortably. That’s a horrific fact. It’s serious business.”

“I had a brand--a business and went by an alias. It’s even my personal brand now. The brand was Xpro brand, but I never put my face on it and the reason I never put my face on it is I was perceived as a black hustler”

Check Out The TrepTECH Academy

www.treptechacademy.com

Airial Links

Airial's Facebook Profile

The Veteran Woman

Rebel Revolution Blog

TrepTECH Academy   

TrepTECH Facebook Profile

Talk to Airial One-on-One  

Scott Links

Scott's Facebook Profile

Scott's Instagram Profile

Podcast Bay Facebook Group  

Keenen Links

Keenen's Professional Facebook Profile

Keenen's Wesbite

Keenen's LinkedIn Profile  

Welcome to the TrepTECH Podcast hosted by the Fabulous Airial Re’nal. Co-hosted by the self-proclaimed button pusher, Scott Doucet. The TrepTECH podcast is here to teach you about business and show that business doesn’t always have to be a serious thing.  Entrepreneurship can be a jarring experience, but as long as your ‘why’ is worth it, you’ll endure. Airial and Scott are both experienced coaches as well as entrepreneurs themselves! They are happy and fired up about helping their listeners learn about business!

In this episode, Airial flips things around and interviews Scott, asking him to talk about his beginnings in the business world.  (Scott interviewed Airial on this topic in episode two - check that out!) Scott has been producing podcasts for Airial for at least 3 years and has also worked in the capacity of a coach, consultant, marketing and so much more. Scott has many talents and a lot to offer to anyone who is truly willing and passionate to learn.

Scott begins by giving a rundown of the types of jobs he has had. He started working as a radio personality/producer when in high school. He was in a band doing the recording, producing, marketing and merchandising. While working many retail jobs he noticed that he consistently got promoted to leadership positions which made him uncomfortable as an introvert. His supervisors took notice of his skills as a motivator and a person who could systematically get things done and yet failed to recognize his distaste for it. So, he would get a job, get promoted, quit and start the cycle all over again. You get to hear a funny story about quitting a job by throwing the store keys in his boss’s face. Quickly he knew he was going to have to do something to survive. Scott discusses his beginnings as a mohawk having, skinny jeans wearing punk kid with the desire to reach out to the youth as a motivational speaker in high schools under his first brand Edge Motivation. His coach, Marc Mawhinney, recommended doing podcasting as a living, breathing resume that could be sent to principals and schools to preview before hiring him to speak.  Scott tirelessly worked under his coach learning podcast production and business. In doing so he started his business, Podcast Bay Productions, and within the last two years has hired a team to work with him doing production editing and writing.

Scott:

“What purpose do I serve?”

“I’m friendly. I’m nice. It takes me a lot to not hit people at Walmart.”

“You can close your own damn store!”

“It felt so amazing! Like I could take over the world, but just for a couple of days ‘til I ran out of food.” - on quitting his last job.

“I’m going to start a business. I’m going to inspire people. I’m going to teach them work ethic. I’m going to teach them how to do everything they need to succeed!”

“A coach fills in blanks when you thought there was a complete sentence before.”

“You’ve got the painting tool. You can change the pictures.”

Airial:

“He’s not antisocial. He’s just an introvert.”

“The beauty of having a coach is they can see the bigger picture and help you realize what you can do and set it into play.”

Airial Links

Airial's Facebook Profile

The Veteran Woman

Rebel Revolution Blog

TrepTECH Academy   

TrepTECH Facebook Profile

Talk to Airial One-on-One  

Scott Links

Scott's Facebook Profile

Podcast Bay Facebook Group  

Instagram