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TrepTECH Podcast
TrepTECH Podcast episodes
- TTP022 If You Haven’t Done It, You Can’t Sell It
If you haven’t done the thing, you better not be selling it to people! That’s what today’s episode is all about. There is an epidemic of under qualified and inexperienced people and in online business taking advantage of people who don’t know any better. People are claiming to be experts at things that they’ve only just learned about, or have a really basic grasp on. People are buying programs and courses and copying the material without any knowledge of how it actually works in application. People are preying on the excitement of new entrepreneurs, or the desperation of the frustrated ones and leaving them feeling ripped off and in some cases hurting. This has to stop. On today’s episode of the TrepTECH podcast, Airial and Scott blow the whistle on some of the garbage they’ve seen happening in the online business space, and reinforce the age old belief that if you haven’t experienced something, you can’t sell it.
In This Episode:
- Even if someone gives you the secret sauce, it won’t taste as good as when they make it.
- What is the difference between using someone and leveraging your relationship with them?
- Getting to know your clients needs before pitching them a product or service.
- If you’re going to claim to be an expert, your footprint had best reflect your claims.
- Just because you can scramble an egg doesn’t mean you should sell cooking classes.
- Creating that portfolio to show potential clients.
Airial Quotes:
“I’m big on leveraging relationships. Mutually beneficial relationships.”
“How do you leverage word of mouth? It’s by having integrity and serving your clients”
“I want people to have this feeling when they come in connection with this brand”
“I tell them my journey and the things I’ve learned throughout my journey”
“I really do know what I’m doing and I do it with integrity. I need to stop playing small”
“I think we beat this horse to death”
Scott Quotes:
“If I’m going to share something with someone, it’s going to benefit their clients. Big time.”
“I’m not about churning out non-professionals”
“I’m not going to give people half the equation and then watch them go rip off or hurt a bunch of people”
“Not everyone is worth working with”
“You need to be honest about where your skills are at and what you can do for people”
“You have to have something to show”
“Don’t try to run a marathon if you’ve never even run a mile”
Airial Links
Airial's Facebook Profile
The Veteran Woman
Rebel Revolution Blog
TrepTECH Academy
TrepTECH Facebook Profile
TrepTECH Bonus Features
Talk to Airial One-on-One
Scott Links
www.podcastbay.net
(Click “I already have a podcast”)
Scott's Facebook Profile
Scott's Instagram Profile
Podcast Bay Facebook Group
Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player
Apple Podcast (Apple Only)
Castbox.FM (Android & Apple)
Libsyn
49 min - TTP021 The TrepTECH Pricing Guide
This week on TrepTECH, Airial introduces herself! She and Scott also get into the dirty details on pricing. They discuss their early mess ups surrounding their prices, and what their mentality was when making those early pricing decisions. They also take you along the journey as their businesses evolved and rates began to increase! To top it off, they share a little bit of a criteria to apply when creating prices for your programs and services, and leave things off with a sweet offer! Tune in and listen up as TrepTECH ventures into the world of balancing cost, time, team and income!
- Food, Sex, Money!
- Airial’s approach to intuitive pricing, and what Scott factors in.
- The real numbers for Podcast Bay’s pricing journey.
- How to get away with charging more and working less.
- Knowing what you’re worth.
- A sweet deal.
Airial Quotes:
“Money is energy, and it flows, and it gives us the opportunity to impact the world more”
“I know I can’t serve everybody. I know everybody is not my cup of tea, nor am I theirs”
“I’m worth more, I’m charging more”
“Because of my diverse background, you get these added things”
“Never discount the cost that drastically and still do the same work”
Scott Quotes:
“Food, sex and money are my three favourite things on earth”
“As my costs go up, I don’t want my quality of living to go down”
“If I’m too busy at my current price it means that my demand is outperforming my supply, it’s time to balance that and you balance that with a raise in price”
“If your clients are doing well as a result of you, that should reflect in your pricing”
“We are way busier and no richer, so we have a problem”
“The people who pay less end up being the worst clients”
Airial Links
Airial's Facebook Profile
The Veteran Woman
Rebel Revolution Blog
TrepTECH Academy
TrepTECH Facebook Profile
TrepTECH Bonus Features
Talk to Airial One-on-One
Scott Links
www.podcastbay.net
(Click “I already have a podcast”)
Scott's Facebook Profile
Scott's Instagram Profile
Podcast Bay Facebook Group
Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player
Apple Podcast (Apple Only)
Castbox.FM (Android & Apple)
Libsyn
Disclaimer: Select links are affiliate links
44 min - TTP0020 Are You Competing on Price or Giving a Great Experience?
Are you providing a top notch experience worth paying a lot of money for? Or are you doing the bare minimum and having to give discounts and drop your prices to make sales? Today on the TrepTECH podcast, Airial and Scott dig deep into the topic of providing an unforgettable experience to your clients, and how that justifies a higher price tag. They share examples from within their own businesses, as well as other businesses and service providers they’ve come in contact with. They even bring it outside the realm of business to talk about how to provide a better experience as a person! Want to learn how to WOW your potential customers and existing clients? Tune in and be our guest!
- The sales page for an all women’s program that made Scott want to buy.
- Creating a culture around your brand.
- How to avoid needing to give discounts or lowering your prices.
- Examples of great experiences that Airial and Scott have experienced in their lives.
- Where can you up your game where experience is concerned?
Airial Quotes:
“It’s not just graphics and logos”
“Business doesn’t have to be boring”
“Hey, I want you to succeed and that’s what sets us apart from everyone else”
“It really is about the experience”
“They know that they can trust you because they experienced working with you”
Scott Quotes:
“The second you get results off of the free stuff: she’s got ya”
“When people reach out to me, they know they’re going to get a friendly response always”
“Improve your experience and charge more”
“You shouldn’t have to discount if you’re amazing at what you do”
“It’s not about the results you get, but the results you get your clients”
Airial Links
Airial's Facebook Profile
The Veteran Woman
Rebel Revolution Blog
TrepTECH Academy
TrepTECH Facebook Profile
TrepTECH Bonus Features
Talk to Airial One-on-One
Scott Links
www.podcastbay.net
(Click “I already have a podcast”)
Scott's Facebook Profile
Scott's Instagram Profile
Podcast Bay Facebook Group
Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player
Apple Podcast (Apple Only)
Castbox.FM (Android & Apple)
Libsyn
Mentions:
Disclaimer: Select links are affiliate links
32 min - TTP019 What Do I Have To Do Now In Order to Be Lazy Forever?
Ever have one of those days where you just want to be lazy? The kind of day where comfort takes priority over everything else in your life? The kind of day where your bed is just too comfortable to leave so you sleep in longer than you should and literally do nothing productive all day? Well, you're not alone. At the end of the day, we all have lazy days, some of us even have lazy lives. In this episode of the TrepTECH Podcast, Airial and Scott dive into the topic of laziness as if it were a nap, and snuggle up with the idea that maybe being lazy isn't such a bad thing, until it becomes a bad thing. Our hosts use their time on the mic this week to discuss the things that laziness has created for their businesses, when it becomes a problem and podcast the question: what do you have to do now in order to be lazy forever?
- Procrastination and the negative feedback loop (beating yourself up).
- Busy being busy but not getting anywhere, and the lengths we’ll go to in order to avoid effort.
- When laziness becomes a problem.
- Fix it Scott!
- Setting up the things that motivate you and using your laziness to serve you.
- The cure for your brand of lazy.
Airial Quotes:
“What about busy being busy but not getting anything done? Because you’re avoiding doing something that would actually be called work”
“You will look all over the house for the remote so you can change the channel”
“We find ways to make things more convenient”
“If it goes to the point where you’re making excuses and you’re missing deadlines or you just don’t do the work at all and you mess up relationships, that’s not good”
“It’s easy to think money is motivating, but sometimes it’s not motivating enough”
“I am lazy”
Scott Quotes:
“Part of the reason I get ahead of things is so I don’t have to hear myself nag myself”
“I spend a lot of effort trying not to spend effort”
“People go to extreme lengths not to have to do simple, simple things”
“Laziness is amazing for the marketplace”
“You can literally be lazy to the point of sin”
“I think it’s important to call yourself out sometimes”
“Find ways to reward yourself based on your personality”
“Laziness has become my motivator, I want to buy the freedom to be lazy”
“We’re all just trying to cure lazy in a way that we enjoy”
Airial Links
Airial's Facebook Profile
The Veteran Woman
Rebel Revolution Blog
TrepTECH Academy
TrepTECH Facebook Profile
TrepTECH Bonus Features
Talk to Airial One-on-One
Scott Links
www.podcastbay.net
(Click “I already have a podcast”)
Scott's Facebook Profile
Scott's Instagram Profile
Podcast Bay Facebook Group
Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player
Apple Podcast (Apple Only)
Castbox.FM (Android & Apple)
Libsyn
Disclaimer: Select links are affiliate links
29 min - TTP018 Curing Entrepreneurial Loneliness
What’s up! Welcome to another episode of the TrepTECH podcast! In this episode, Host Airial Re’nal and her trusty sidekick Scott Doucet hit the mics to discuss Entrepreneurial Loneliness. The higher you climb, the less people will be able to relate to you, and as the famous saying goes: It’s lonely at the top. Things like a lack of family support, friends dropping off, and the obstacles of running a business in general can really add up, and without the proper pieces in place, these things can break you down. Airial and Scott share their experiences with loneliness running their online businesses, and how they’ve been able to turn things around for themselves! If you’re someone who is starting to see the fruits of all of your hard work, and have no one to share it with, or you’re just starting your business and people are acting some kind of way about it, aren’t supportive, or have just completely ghosted you? This episode might be one for your ears
- The underwhelming support from friends and family for new businesses
- Taking the time to find the right people to call friends
- The obstacles of running an online business
- Building the support system
- The “Entrepreneur” identity can cause loneliness. Be a person first
- The benefits of having an actual team in place
- Remember where you came from, but you don’t need to remain there
- The cure for Entrepreneurial Loneliness
Airial Quotes:
“I knew my family and friends weren’t going to patronize my business”
“Understand That people don’t always have the same vision as you. They don’t have the same understanding”
“I can’t do without a coach”
“A regular job is so safe”
“When you’re around those people, it is absolutely amazing”
“It’s about the choices we make”
“Just because you’re a solopreneur doesn’t mean you have to do this solo”
Scott Quotes:
“What gives you the right to do this?”
“I’m getting beaten down since the very first day I started”
“Entrepreneurship is this gradual path of alienating yourself from the regular, average, everyday person”
“I’m not here to encourage people who aren’t meant for this”
“It’s not better, it’s just different”
“Don’t think you have to buy your family or friend’s approval”
“We cause our own loneliness in a way”
“Just because someone doesn’t support you now, doesn’t mean they won’t eventually”
Airial Links
Airial's Facebook Profile
The Veteran Woman
Rebel Revolution Blog
TrepTECH Academy
TrepTECH Facebook Profile
TrepTECH Bonus Features
Talk to Airial One-on-One
Scott Links
www.podcastbay.net
(Click “I already have a podcast”)
Scott's Facebook Profile
Scott's Instagram Profile
Podcast Bay Facebook Group
Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player
Apple Podcast (Apple Only)
Castbox.FM (Android & Apple)
Libsyn
Disclaimer: Select links are affiliate links
30 min - TTP017 Depression and Self Care
This episode of the TrepTECH podcast goes deep into the darker side of entrepreneurship when Airial and Scott bring up the topic of depression. With depression running rampant among entrepreneurs and veterans alike, and with May being mental health awareness month, it’s definitely time to shed some light on it. Our hosts talk about a multitude of topics: from what depression looks like for each of them and how they start to dig out of it when they notice they’re in. Airial weighs in with various self care techniques and ideas for treating yourself right that don’t involve “going for a walk” or “being around people”. The two also talk about the importance of having a support system, and share stories of how they support one another in darker and more troubled times. We hope this helps you. We get it. We’re here for you.
- What does depression look like?
- What are some things you can do when you notice yourself slipping
- Examples of self care techniques
- Having a support system can be the difference between life and death
Airial Quotes:
“I want to go out. I need to go out, but oh my gosh, what will people think?”
“At that point I felt like I didn’t have anything to live for”
“Self care is huge”
“Don’t beat yourself up, because depression is real”
“Acknowledge yourself for the little things you do.”
Scott Quotes:
“I don’t look good, I don’t feel good, I don’t smell good. There is just nothing good about the situation”
“I know a lot of people hesitate to reach out for help or call for help because they don’t want to be annoying.”
“It's easier to fight a battle with allies than it is to fight alone”
“There’s never been a hole so deep that you haven’t been able to dig yourself out yet”
Airial Links
TrepTECH Academy
TrepTECH Facebook Profile
TrepTECH Bonus Features
Scott Links
www.podcastbay.net
(Click “I already have a podcast”)
Scott's Facebook Profile
Scott's Instagram Profile
Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player
Apple Podcast (Apple Only)
Castbox.FM (Android & Apple)
Libsyn
Disclaimer: Select links are affiliate links
24 min - TTP016 Anxiety As An Entrepreneur
Because May is Mental Health Month our hosts have decided each episode during the month of May will focus on mental health and how it affects us in the business world. Airial begins by discussing clinical anxiety and sales calls! Both of our hosts generously give us a peek behind the curtain into their world, their anxieties, how they handle it, and keep on keeping on. Airial and Scott also breakdown what defines anxiety and what it means to both of them personally. (Which is amazing because often times we can forget anxiety can look and feel different for each individual person.)
Listen for more on:
- Acting out of desperation
- Treating yourself kindly when you begin to feel your anxiety coming on
- Rumination and detaching
- Reflection
- Triggers and setting time aside to deal
- Mindset work
- Professional help and/or medication
Airial Quotes:
“When people say the word ‘anxious’ I’m like I hope you’re not using that word lightly because when I say I feel anxious I feel like I’m about to die.”
“We’re not using this term lightly.”
“This is just a conversation and an opportunity to share your knowledge.”
“Becoming detached from the outcome is something I really, really had to learn.”
“I sleep. That’s my way of coping.”
“I was like a god, why am I acting like I’ve never done a podcast?”
“Something I do is journaling.”
“It’s causing me anxiety. I don't need to be doing this.”
“I got up, showered, got dressed, went out and talked to people. Peopling! Go me!”
Scott Quotes:
“I’ve been in sales for years and I still get anxious especially about a bigger price point.”
“Fear of the unknown.”
“Not knowing makes my chest tight and lungs hurt. I can feel physically ill. It’s just a mile a minute in my head until the problem is solved.”
“This isn’t getting a little nervous. Being anxious is more severe.”
“I don’t sleep.”
“It’s a fear of not knowing and limiting beliefs too!”
“I’m not medicated, but I learned how to cope.”
“Call someone. Don’t call your mom she’s just going to tell you to get a real job.”
“Don’t make yourself wrong.”
Airial Links
Airial's Facebook Profile
The Veteran Woman
Rebel Revolution Blog
TrepTECH Academy
TrepTECH Facebook Profile
TrepTECH Bonus Features
Talk to Airial One-on-One
Scott Links
www.podcastbay.net
(Click “I already have a podcast”)
Scott's Facebook Profile
Scott's Instagram Profile
Podcast Bay Facebook Group
Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player
Apple Podcast (Apple Only)
Castbox.FM (Android & Apple)
Libsyn
32 min - TTP015 Pressure and How to Deal
May is Mental Health Month and both Airial and Scott have decided to focus on how it can affect entrepreneurs in the business world. Our hosts discuss the pressure that can and does mount from clients, performance, family, friends, bills and much more. Scott dives deep on evolution of pressure in his life and how he handles it. Airial opens up about being diagnosed with depression, anxiety, and Post Traumatic Stress Disorder and what that means for her as an entrepreneur. Does success mean having to shoulder more of a burden? Is pressure and anxiety inevitable? How do we keep our heads level and above water?
Scott breaks it down:
- Everything you do/agree to is going to put you under some form of pressure
- Don’t spend every dime you make - stop living paycheck to paycheck
- Make sure to communicate clearly
- How much pressure is this going to add to me?
- Is it worth it?
- Make sure to evaluate pressure
Airial Quotes:
“I feel like I can control my business. It’s one thing I can control.”
“As you go up the ladder of success, you may have to renegotiate that.”
“Ya know, I thought ‘mo’ money, mo’ problems’.”
“Whatever problem we have we have to think that there is someone wishes that had that problem.”
“You have to prioritize and reschedule.”
“The thing that keeps coming up for me is boundaries.”
“Make sure you’re only taking on pressure that falls within your alignment and boundaries.”
“It can manifest physically.”
“When your work out of desperation, you exude that energy and no one wants to work with you.”
“Live within the growth mindset is saying I will find a way.”
“How can I use this obstacle as a stepping stone instead of letting it trip me over.”
Scott Quotes:
“Pressure is also the leading cause of anxiety, fear, depression, and all that.”
“School was my first real look at pressure. Pressure was something I did to myself.”
“I’ve got my rent and their rent. I’ve got my wife and their wife.”
“If I make a commitment I’m under pressure to uphold that commitment.”
“I’ve gotta do this and I’ve gotta do that. Cha-ching! Cha-ching! Cha-ching!”
“Don’t put yourself into a position of desperation.”
“I’m notorious for biting off more than I can chew.”
“Putting myself under pressure made me problem solve. How can I afford it?”
“Make sure you’re not too stressed out to enjoy what you’re doing.”
Airial Links
Airial's Facebook Profile
The Veteran Woman
Rebel Revolution Blog
TrepTECH Academy
TrepTECH Facebook Profile
TrepTECH Bonus Features
Talk to Airial One-on-One
Scott Links
www.podcastbay.net
(Click “I already have a podcast”)
Scott's Facebook Profile
Scott's Instagram Profile
Podcast Bay Facebook Group
Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player
Apple Podcast (Apple Only)
Castbox.FM (Android & Apple)
Libsyn
Mentions:
Mental Health America
National Alliance on Mental Illness
33 min - TTP014 Finding Your Ideal Client
Co-host Scott Doucett opens this episode admitting he’s frustrated because he finds himself in the same client situations over and over. Does he blame the client? Nope. In this episode Scott and Airial discuss why entrepreneurs find themselves in this situation and exactly how to fix it! What are your deal breakers? Who are you looking for? Scott gets Airial to dish on who her ideal clients are! Listen for all this and the evolution of clients and client relationships between both Scott and Airial across Podcast Bay, The Veteran Woman Podcast, The TrepTECH Podcast, and The Rebel Revolution. Coach Airial breaks it down! Our hosts also break down why batch recording and keeping your production team ahead of the curve works brilliantly for you, them, and the business relationship!
Airial Quotes:
“My Coach, Cassie Howard, calls them soulmate clients and now I see why.”
“Hold up, are you trying to get a free coaching session right now?”
“I have several brands and the target markets are different, but the overarching ideal client is the same.”
“My ideal client was a veteran woman and the longer I do this, the more specific I can get about her.”
“They will tell me if I say something that isn’t going to work.”
“She’ll say, ‘I dont wanna talk about sales funnels today.’”
“You have ettiquette because it’s been p****ing you off.”
“No! You have to put your foot down!”
“I decided to do a character sketch to map out my ideal client.”
“Allow them to self-identify.”
“I did an e-mail like this and repurposed it on my page. Is it you I’m looking for?”
Scott Quotes:
“I started off desperate. I would work with anyone who threw money at me.”
“I got called names because they weren’t holding up their side of the arrangement.”
“You’re looking for a certain set of qualities.”
“The people I want to attract in the future, I want to already know how this business works”
“You can’t give me a file on Wednesday that’s due Friday. I’ve got things I want to put in place for that: contracts, late fees, and service level agreements”
“This will humanize my team!”
“You have to be willing to get me stuff at least three weeks ahead and keep me ahead.”
“I know what I’m going to do going forward: client vetting on the calls.”
“Someone else’s procrastination means my team has to work on Christmas Eve and I’m not okay with that.”
“If it’s a Done For You service, the more you do for us, the better it’ll be done for you. That’s what I want people understanding.”
“We have to be able to finesse. Audio is an art. If we don’t have the time to finesse it, it’ll sound like an amatuer did it.”
Airial Links
Airial's Facebook Profile
The Veteran Woman
Rebel Revolution Blog
TrepTECH Academy
TrepTECH Facebook Profile
TrepTECH Bonus Features
Talk to Airial One-on-One
Scott Links
www.podcastbay.net
(Click “I already have a podcast”)
Scott's Facebook Profile
Scott's Instagram Profile
Podcast Bay Facebook Group
Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player
Apple Podcast (Apple Only)
Castbox.FM (Android & Apple)
Libsyn
Mentions:
Cassie Howard on Facebook
Disclaimer: Select links are affiliate links
38 min - TTP013 Hiring a Team and Outsourcing with Scott and Airial
Do you have a need for a team? Are you scared to scale, expand, and outsource certain aspects of your business? In this episode, Airial hits Scott hard with questions about his Podcast Bay Productions team especially the financial aspect. She states, a lot of entrepreneurs barely make enough (starting out) to cover their business expenses and their household bills. How can they afford the responsibility of someone else’s income and financial burdens as well?
Typical Fears and Concerns when Contemplating/Implementing Outsourcing
- The money fear
-
- Analytics and running numbers
- What’s an hour of your time worth?
- Eighty to one hundred hour work weeks
- Parenting concerns
- Time is given back
-
- Jesse gives Scot thirty to fifty hours a week that he doesn’t have to spend working
- Jaclyn has saved Scott twenty-one hours a week in work
- Marketing and sales calls
- Freelancing
- Delegation
Typical Team Flow (business diagram/pyramid)
- CEO (one guy on top)
- Group of executives
- Group of regional managers
- Group of district managers
- Managers
- Employees
EmployeesPodcast Bay Productions Team Flow (business diagram/circle)
- Marketing, sales, delegation (Scott)
- Jesse is the ears
- Jaclyn is the eyes
- Airial is the hands (operations)
- Clients are in the middle
Airial Quotes:
“Oh, uh-uh, you said for no reason.”
“Working ten AM to three AM? Oh wow.”
“You’re talking about him (Jesse) like he’s a puppy. He is amazing!.”
“It’s not about ‘I can’t afford it.’ It’s ‘I free up my time so I can do other things.’ “
“Some people actually love to do the task that you hate to do.”
“You instill things in your team. That’s all your good leadership.”
“You have like this perfect team. Did you hire out before that and it didn’t work out?”
Scott Quotes:
“I think a lot of people are shit scared to hire a team for no reason.”
“I scared myself out of a really good thing.”
“The money was coming in but we were spending it as soon as it came in.”
“The fear of losing my family due to work was what made me realize I had to afford someone else to outsource some of this production.”
“We had three Get Shit Done Weekends.”
“Hiring a team meant I had to find money where I would normally waste it. I didn’t know that at the time.”
“At one point my team was a liability to me. Now they are generating money.”
“These people have an individualized stake in this.”
“I’m still doing client services. I’m a shield between my clients and my team.”
“Hiring this team gave me the ability to be a dad again, to be a husband again.”
“We’re all a peg in the wheel.”
“I need a team who can deal with me being gone for several days and run the business independently.”
“We love the culture we have here.”
“Don’t stand on the backs of your team.”
Airial Links
Airial's Facebook Profile
The Veteran Woman
Rebel Revolution Blog
TrepTECH Academy
TrepTECH Facebook Profile
TrepTECH Bonus Features
Talk to Airial One-on-One
Scott Links
www.podcastbay.net
(Click “I already have a podcast”)
Scott's Facebook Profile
Scott's Instagram Profile
Podcast Bay Facebook Group
Find TrepTECH Podcast on the Below Podcast Apps/Podcast Player
Apple Podcast (Apple Only)
Castbox.FM (Android & Apple)
Libsyn
Mentions:
TrepTECH Unsupportive Partners Episode 10
Disclaimer: Select links are affiliate links
38 min
About TrepTECH Podcast
From the publisher's feed
If you're a brand new entrepreneur, or thinking of starting your own business, this show is an excellent resource to have in your corner! Join the brilliant, bubbly and friendly host Airial Re'nal and…
her analytical, cynical and entertaining cohost Scott Doucet as they drop all of their entrepreneurial and technological knowledge on the mics so that you can get a look behind the curtain at the ups and downs of starting and running a business, doing great marketing and making sales!