When you’re starting a business, a question you might try and be answering for years is who you are as a business. So, how do you go about discovering the answer? 

In this episode, Alex and Joe are joined by Trouva’s co-founder and former CEO Alex Loizou. Alex explains how he went from coder to C-Suite; and how Trouva has come to solve a huge problem for small businesses and customers alike.

He also shares his biggest lessons to pass onto entrepreneurs and business owners; and he also shares how he forgets about work by “fighting for his life”. 

Connect with Alex, and the team behind The Founders.