On the last podcast, Amy talked with Chauncey McLean, head of the Democratic super PAC Future Forward, about their media strategy for Kamala Harris and why things didn't work out as they had hoped.

For this podcast, we turn to the ad strategy of the Trump campaign with John Brabender, the chief creative officer for the media company BrabenderCox.

John was hired as Trump's ad consultant in early 2023 and worked with him throughout the entire campaign. He had incredible access to and input from Donald Trump about the ad making process and strategy, which he shares with us here in colorful detail - like what it's like to work on the Trump campaign and, specifically, to work with the president when putting these messages and ads together.

We also wanted to talk to John about whether the lessons he learned working for Trump could translate to non-Trump candidates and Republican downballot candidates who have to run in the 2026 midterms.

This conversation was recorded on Wednesday, April 2nd.