We are joined by founder of Turn It Up Media and former marketing director of Oskar Blues Chad Melis. We discuss many things including:

- How Danny got linked up with Chad years ago.

- How Chad got his start with Oskar Blues.

- Chad's involvement with the iconic branding and product introduction at Oskar Blues.

- Having fun with the packaging.

- Incorporating a outdoor lifestyle into a national brand.

- Oskar Blues speed and approach to rolling out products.

- Scaling up to CANarchy.

- Leaving Oskar Blues to start up Turn It Up Media.

- Building a client base.

- Taking on an established brand vs growing a new brand.

And much more!

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Music for The Full Pint Podcast provided by our pal Ben Tuttle, check him out at tenderbubbles.com