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Are you tired of guessing your way through budgets and projections? In this episode, Ilene Marcus reveals how to use innovation accounting and pro forma modeling to make confident business decisions, understand true costs, and attract investors. #InnovationAccounting #EntrepreneurFinance #ProFormaPower 

Key Moments: 

0:03 – Introduction to innovation accounting and its power for entrepreneurs 
1:02 – What is a pro forma and how it models real-time decisions 
4:05 – Why a flexible pro forma beats a static budget 
5:35 – Chicken soup metaphor: Understanding all-in budgeting 
7:07 – Calculating your time, units of service, and leveraging passive income 
10:31 – Factoring in overhead like insurance and rent into unit costs 
13:04 – Where to research real product costs and market data 
16:20 – Pricing honestly: The balance of value and market reality 
18:58 – Target audience clarity and price point decisions 
24:16 – Using data patterns to improve customer focus and profitability 
25:01 – Offer: Free pro forma spreadsheet + book: Managing Annoying People 

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