In this episode of The Digital Executive, host Brian Thomas welcomes Juan DeAngulo, co-founder of Inselligence, a global tech startup redefining how small and medium-sized businesses manage sales operations across three continents.

Juan shares how he’s challenging the long-held belief that sales is purely an art form—showing instead how data, process, and structure drive scalable success. Drawing from his experience building a $4 billion real estate investment platform, Juan discusses the importance of strong foundations, from culture to documentation, and how process discipline fuels long-term growth.

The conversation explores the tension between speed and structure in startups, the critical role of people in driving innovation, and how Inselligence is pioneering a “process-first” approach to AI that helps teams sell smarter, not just harder.

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