With so many marketing channels to choose from, how do you know which is the right one for you and your business? How do you turn strangers into paying customers? Well, rather than a scatter-gun approach, the best strategy is to choose one marketing channel for 90-days with 100% commitment. Amy Miocevich, Founder of Lumos Marketing says, if it doesn’t work, then move on to something else. If it does work, terrific! Keep that channel spinning while you focus on the next channel. Marketing doesn’t have to be expensive, she insists, you can do it in-house on a shoestring budget.

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