Bourbon Pursuit

TWiB: Heaven Hill opens doors at Heaven Hill Springs, Jos. A. Magnus Private Cask Program returns, Freddie Noe's new Booker’s, The Reserves 2025

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It's This Week in Bourbon for September 12th 2025. Heaven Hill officially opens its doors at Heaven Hill Springs, Jos. A. Magnus & Co. has announced the return of its Private Cask Program, and Freddie Noe announce the launch of Booker’s, The Reserves 2025.

Show Notes:
  • HHS buries report linking alcohol to cancer, drawing criticism from industry watchdogs.
  • Heaven Hill opens $200M Springs Distillery in Bardstown and releases a special commemorative bourbon
  • Purple Toad Winery & Distillery joins the KDA as a new Craft member, using innovative techniques to repurpose winemaking byproducts
  • Speed Art Museum to auction rare whiskeys and custom single barrels to benefit educational programs
  • Von Payne Spirits buys historic Louisville building to create The Von Payne Castle distillery and tasting experience
  • Jos. A. Magnus & Co. brings back its exclusive Private Cask Program with a very limited number of 10-year-old high-rye bourbon barrels
  • Buffalo Trace Distillery to launch a traveling tasting tour featuring rare expressions and city-specific merchandise
  • Blue Note Bourbon re-releases its limited-edition Honey Rye Cask expression.
  • 15 STARS launches its award-winning Artisan Collection, a limited-production blend of 15 and 12-year-old bourbons
  • Ingram Distillery releases Uncharted Kentucky Wheated Bourbon, a new whiskey aged on the Mississippi River in 100% recycled glass
  • New Era Whiskey releases its first three cask-strength, single-barrel bourbons honoring Kentucky landmarks
  • Angel's Envy releases two new limited-edition Distillery Series expressions, a Two-Grain Bourbon and a Peated Cask Rye
  • Middleburg Barrel Company debuts 1787 Provenance Bourbon, a new brand founded by Viyas Sundaram with a unique re-aging process
  • Heaven Hill releases the 2025 edition of its Grain to Glass Wheated Bourbon Whiskey, made with a high-wheat mashbill from local farms
  • Jack Daniel's introduces the 2025 Heroes Selection, a Single Barrel Barrel Proof whiskey chosen by and for military veterans
  • Woodford Reserve unveils Sweet Oak Bourbon, the 21st release in its Master’s Collection, aged in rare Chinkapin oak barrels
  • Booker’s releases its highly-anticipated The Reserves 2025, a limited-edition bourbon finished in tequila barrels for the first time in Beam history
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