Bourbon Pursuit

TWiB: Sazerac invests more than $38 million to expand, 2025 Craft Spirits Data Project results are in, Jack Daniel's Single Barrel Special Release

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It's This Week in Bourbon for October 24th 2025. Sazerac is investing more than $38 million to expand its bottling and production, 2025 Craft Spirits Data Project results are in, and it’s not surprising, and Jack Daniel's Single Barrel Special Release Tanyard Hill Rye.

Show Notes:
  • Jefferson’s Bourbon launches "Tradition in the Breaking" campaign with actor Taylor Kitsch to highlight its unconventional approach
  • Sazerac is investing over $38 million to expand its bottling and production capacity in New Albany, Indiana, to meet demand for spirits like Fireball
  • Wholesalers criticize California's new spirits DtC shipping bill, which allows out-of-state craft distillers to ship to the state under a temporary 1-year permit
  • New data from the ACSA shows a second consecutive year of decline for the craft spirits market, with drops in sales volume, value, and employment
  • New Riff and Chattanooga Whiskey debut The Confluence Project, a collaboration featuring two unique Straight Wheat Whiskeys from a single shared mashbill
  • High n' Wicked releases Warlander Blended Straight Whiskey, a 99-proof blend of Kentucky Straight Rye and Bourbon re-barreled for deeper integration
  • Jack Daniel's unveils Single Barrel Special Release Tanyard Hill Rye, a Barrel Proof Tennessee Rye ranging up to 148.8 proof
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