Bourbon Pursuit

TWiB: US alcohol competition order revoked, Heaven Hill Distillery announces 2 new releases, Rabbit Hole Distillery is releasing Regallier

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It's This Week in Bourbon for September 5th 2025. An executive order has been revoked that looked into the competition in the U.S. alcohol industry, Heaven Hill Distillery announces two brand new releases, and Rabbit Hole Distillery is releasing Regallier.

Show Notes:
  • Johnnie Walker partners with pop star Sabrina Carpenter to promote Black Label on her "Short n’ Sweet" tour
  • A 2021 executive order on U.S. alcohol industry competition has been revoked, a move supported by large brewers but opposed by craft breweries
  • Independent Stave Co., the world's largest bourbon barrel maker, will lay off 112 employees at its Kentucky facility due to market changes
  • Nashville Barrel Company is expanding to Louisville with a new tasting room and bottle shop opening in early 2026
  • The Frazier History Museum launches a new tasting experience called "Bourbon Through Bluegrass" combining whiskey with live music
  • Sazerac Barrel Select is hosting a charity sweepstakes for St. Jude's offering the chance to select a rare barrel of Elmer T. Lee
  • Barrell Craft Spirits releases a new Foundation Bourbon Single Barrels line that undergoes a secondary maturation process
  • Heaven Hill Distillery launches an Artist Series Collection featuring five unique bottle labels by Kentucky artist Bri Bowers
  • Heaven Hill releases Master Distillers Unity, a limited-edition bourbon blending a 34-year-old barrel with younger whiskeys to commemorate its new distillery
  • Rabbit Hole Distillery introduces Regallier, a new high-rye, double-malt bourbon finished in French oak casks
  • Limestone Branch Distillery releases its 10th-anniversary Yellowstone Limited Edition, a 10-year-old blend from two different distilleries
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