Two Geeks and A Marketing Podcast

The one about personal brands, Fortnite, Pot Noodles and Tenet - TG07 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal. 

00:02:48 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:50 Content Spotlights 

ROGER: I was saved by my personal brand by Mark Schaefer. https://businessesgrow.com/2020/07/30/personal-brand-3/ 

PASCAL: July 2020 Stats Round Up by Lizzy Hillier Visualisation & Content Designer at Econsultancy. https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/ 

00:27:48 Marketing Tech and Apps  

ROGER:  

MixKit: https://mixkit.co/ 

Fiverr.com https://fiverr.com 

PASCAL: 

Audio Hijack by Rogue Amoeba: https://rogueamoeba.com/audiohijack/ 

Vlog It by Filmora: https://filmora.wondershare.com/vlogit-video-editing-app/ 

00:37:39 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:44:03 Creator Shout Outs 

Chloë Thomas| PODCAST: The Keep Optimising Marketing podcast series https://bit.ly/3atlD5B 

Founder of eCommerce Masterclass + podcast with over 280 episodes 

Clare Josa | PODCAST: Post Lockdown Burnout: why we need to reset our lockdown response https://bit.ly/3anVMvW Author, Speaker and Mentor and host of Soul Led Leaders Podcast https://bit.ly/3hvYj9z 

Ash Borland | PODCAST: Personal Branding 101 podcast https://www.listennotes.com/podcasts/personal-branding-101-ash-borland-iNDEyokA4Qd/ 

Ramin Nakisa | YouTube Pension Craft YouTube subscribers went from 67 to over 51,000 https://www.youtube.com/channel/UC9OIwUcx-Uss7xj7s1P5XGw 

00:50:51 Film Marketing 

This week we talk about the new film from Chris Nolan, Tenet, the much delayed time travel movie some are saying is a new take on Bond. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the Argos catalogue, Instagram Reels and True Romance - TG06 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal. 

00:01:10 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:09:08 Content Spotlights 

Government rolls out junk food ad ban by Charlotte Rogers Marketing Week. https://www.marketingweek.com/government-junk-food-ad-ban-coronavirus/ 

Why all B2B brands will become media companies by Chris Savage, CEO of Wistia https://wistia.com/learn/marketing/why-all-b2b-brands-will-become-media-companies 

00:27:55 Marketing Tech and Apps  

Roger's suggestions: 

Adobe Premiere Rush: https://www.adobe.com/uk/products/premiere-rush.html 

Instagram Reels: https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement 

Pascal's suggestions:

Netmemo Plus Voice Recorder: https://play.google.com/store/apps/details?id=com.netify.netmemo&gl=GB 

Voice Record Pro: https://play.google.com/store/apps/details?id=ca.bejbej.voicerecordpro&gl=GB 

00:42:28 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:50:09 Creator Shout Outs 

Priscilla Morris | Mask Your Face, Not Your Voice! https://www.linkedin.com/posts/priscillamorris_communication-covid19awareness-ugcPost-6693483049537048576-bF-b 

Michelle McArthur - Morgan FITOL | VIDEO: How a pad of Post It Notes could help you manage your stress and take back some control https://bit.ly/3hvYj9z 

Seth Godin | BLOG What will you do with the time you save? https://seths.blog/2020/07/what-will-you-do-with-the-time-you-save/ 

Russ Haworth | PODCAST- Fambiz Podcast - Successful transitions in your family business. https://fambizpodcast.com/jim-grubman/ 

00:57:41 Film Marketing 

This week we talk about True Romance, the 1993 crime drama written by Quentin Tarantino. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the Brexit Strapline, Webinar mistakes and Wonder Woman 84 - TG05 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal. 

00:01:18 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:08:05 Content Spotlights 

Customers’ benevolence won’t keep brands alive – we serve them, not the other way round by Mark Ritson – Marketing Week. https://www.marketingweek.com/customers-benevolence-wont-keep-brands-alive-we-serve-them-not-the-other-way-round/ 

10 Common Webinar mistakes toavoid in 2020 By Mark Bornstein - ON24 VP of Marketing and ‘Webinerd’ https://bit.ly/2WOsMIi 

00:25:25 Marketing Tech and Apps  

Roger:  

Desktopify https://desktop-for-ig.devanco.com/app3  

Strava Walking, Running and Cycling https://www.strava.com/mobile 

Pascal:  

Content gems: https://contentgems.com/ 

Podchaser: https://www.podchaser.com/ 

00:33:29 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:38:16 Creator Shout Outs 

Pascal: 

Marcel Sterk and Darren Winter, MA | VIDEO PODCAST: Brain Bites: Why are you seeing less engagement? https://bit.ly/2B7lAiG 

Glen Mulcahy and Courtney G. Jones | VIDEO PODCAST: The Mobile Creator Podcast Ep04 https://bit.ly/39681ws 

Roger: 

Sarah Archer – The Speaking Club Podcast | Stand up comedian give speaking tips 

The Moth Podcast https://themoth.org/ | Story telling from the best story tellers in the world 

00:45:32 Film Marketing 

This week we talk about Wonder Woman 1984 a film constantly delayed by COVID-19. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about becoming a pixel being, theme park thinking and Back to the Future - TG04 

00:00:00 Introduction 

Here are your hosts, Roger and Pascal. 

00:01:12 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:06:23 Content Spotlights 

 Don’t expect a slogan to make your brand famous - Helen Edwards, Marketing Week https://www.marketingweek.com/helen-edwards-dont-expect-slogan-make-brand-famous/ 

Make Better Virtual Keynotes - Marcus John Henry Brown https://www.youtube.com/watch?v=l5CZORzvBj4 

00:18:31 Marketing Tech and Apps  

Pascal:  

Unscreen.com https://www.unscreen.com/ 

krisp.ai https://krisp.ai/ 

Roger:  

Restream.io  https://restream.io 

Day Onehttps://dayoneapp.com/ 

00:31:03 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:36:08 Creator Shout Outs 

Nicole Osborne with Tiana Wilson-Buys | INSTAGRAM VIDEO: Sweet tips for increasing your focus and productivity https://bit.ly/3gLYopu 

LaunchPad Associates with Jo Cameron and Beverly Sherratt | ARTICLE: Employers, don't let Corona virus become the new ME https://bit.ly/3fhnVq3 

Vikki Taylor |NEWSLETTER: Theme Park Thinking – how you can use experience from the Theme Park Industry to bring creativity to your marketing. https://mailchi.mp/6693abe07095/email-list-sign-up 

Elise Quevedo |VLOG: Series of Vlog Interviews with Chief Digital Transformation Officer at Huawei. https://www.linkedin.com/posts/elisequevedo_smartcities-intelligentcities-digitalgrowth-activity-6690881122349400064-fkkg 

00:45:18 Film Marketing 

This week we talk about Back to the Future and how the producers created a community buzz long before the internet began. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about GDPR being good for business, lockdown shopping and Lord of the Rings Trilogy - TG03   

00:00:00 Introduction 

Here are your hosts, Roger and Pascal. 

00:01:34 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:08:51 Content Spotlights 

 GDPR: what have we learned so far and where is data protection law going?   

https://econsultancy.com/gdpr-learned-since-introduction-future-data-protection-law/  

Deloitte and YouGov Plc Survey: 3 in 5 consumers have used more local stores and services during pandemic  

https://www2.deloitte.com/uk/en/pages/press-releases/articles/three-in-five-consumers-have-used-more-local-stores-and-services-to-support-them-during-lockdown.html  

00:22:54 Marketing Tech and Apps  

Pascal: 

Anchor.fm - https://anchor.fm/ 

Audacity - https://www.audacityteam.org/ 

Roger: 

TubeBuddy - https://www.tubebuddy.com/ 

Hemingway Editor - http://www.hemingwayapp.com/ 

00:33:05 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:38:21 Creator Shout Outs 

Pete Everitt – Marketing Development Podcast – Passed the 100th episode!  

https://www.peteeveritt.com/podcast/  

 Aileen Smith – Article: Is your personal health on your business plan  

https://www.thehealthheroine.com/personal-health-on-your-business-plan  

Alison Edgar – Article: Employment is like Musical Chairs   

https://www.linkedin.com/pulse/employment-like-musical-chairs-alison-edgar-fism   

 Madalyn Sklar #TwitterSmarter weekly Twitter Chat  

https://twitter.com/MadalynSklar  

00:42:54 Film Marketing 

This week we talk The Lord of the Rings trilogy. How Peter Jackson the producer used early vlogging and other marketing techniques to woo three different target audiences. 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about data versus stories, video editing apps and Bond 25 - TG02 

00:00 Introduction 

Here are your hosts, Roger and Pascal. 

01:07 In the News 

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

06:52 Content Spotlights 

With the global events industry looking for digital alternatives to live experiences, the importance of marketing your event—whether virtual, live, or a hybrid of both—has never been more relevant. 

https://www.bizbash.com/production-strategy/strategy/article/21138016/tips-for-marketing-your-event-in-the-covid19-era By Isabel Lane 

Even B2B Audiences Want Emotion in Their Content 

https://contentmarketinginstitute.com/2020/06/b2b-audiences-emotion-content/ By Jodi Harris 

20:54 Marketing Tech and Apps  

Pascal: 

Flipboard - https://flipboard.com/ 

Quik by Gopro - https://gopro.com/en/gb/shop/softwareandapp

Roger: 

Inshot - http://www.inshot.com/ 

Snapseed - https://snapseed.online/ 

27:50 This Week in History 

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

32:33 Creator Shout Outs 

Richard Tubb – Friday Favourites. 

https://www.tubblog.co.uk/friday-favourites/ 

Hilary Dunn – 100 Stages to Speak On  

https://www.linkedin.com/posts/hilarydunne_100-stages-to-speak-activity-6671066636641964032-67ca 

Louise Brogan - LinkedIn profile crib sheet. https://www.linkedin.com/posts/louisebrogan_linkedin-profile-checklist-activity-6680789720634552320-YD1u 

Chris Budd - Financial Wellbeing Podcast - redefines financial advice as coaching. Interesting take on a dry subject. https://podcasts.apple.com/gb/podcast/the-financial-wellbeing-podcast/id1107950494 

37:19 Film Marketing 

This week we talk about Bond25 “No Time to Die” looking at the teaser campaign before the film was delayed as a result of Covid-19 

About Two Geeks and A Marketing Podcast   

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. 

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.  

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. 

Every week we'll bring you the following segments. 

• In the News. 
• Content Spotlight 
• Marketing Tech and Apps 
• This Week in History 
• Creator Shout Outs 
• Film Marketing 

Please subscribe and leave comments and suggestions in the usual places. 

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? 

Pascal Fintoni: https://pascalfintoni.com/ 

Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 

00:00 Introduction

Here are your hosts, Roger and Pascal.

01:43 In the News

07:00 Content Spotlights

Creating commodity content isn’t just ineffective marketing, it’s dangerous. 

https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/

Written by Molly Donovan 

Marketers’ strategic responsibilities are eroding away to nothing 

https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/

Written by Mark Ritson 

18:37 Marketing Tech and Apps 

Pascal:

Screencastify - https://www.screencastify.com/

Get Subly - https://www.getsubly.com/

Roger: 

Voicemeeter Banana - https://www.vb-audio.com/Voicemeeter/banana.htm

Apple Clips App - https://www.apple.com/uk/clips/

27:26 This week in history

37:07 Creator Shout Outs

Mark Asquith | VIDEO: How do I make money from podcasting? https://lnkd.in/eATXaX4 

Ian Anderson Gray | VIDEO: Confident Live Marketing Podcast: First anniversary Edition https://lnkd.in/eQ5HM5f 

Amy Woods | PODCAST + BLOG: How to segment your content for ultimate repurposing (learning from TV Shows) https://lnkd.in/es7zN6h 

David Charlton with Doug Strycharczyk | PODCAST: The importance of mental toughness https://lnkd.in/eq_5RTa 

43:42 Film Marketing

This week we talk about Disney+

About Two Geeks and A Marketing Podcast 

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.

Every week we'll bring you the following segments.

·      In the news.

·      Content Spotlight

·      Marketing Tech and Apps

·      This week in history

·      Creator shout outs

·      Film marketing

Please subscribe and leave comments and suggestions in the usual places.

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/

The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 

00:00 Introduction

Here are your hosts, Roger and Pascal.

01:43 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

07:00 Content Spotlights

Creating commodity content isn’t just ineffective marketing, it’s dangerous. 

https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/

Written by Molly Donovan 

Marketers’ strategic responsibilities are eroding away to nothing 

https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/

Written by Mark Ritson 

18:37 Marketing Tech and Apps 

Pascal:

Screencastify - https://www.screencastify.com/

Get Subly - https://www.getsubly.com/

Quik - https://quik.gopro.com/en/

Roger: 

Voicemeeter Banana - https://www.vb-audio.com/Voicemeeter/banana.htm

Apple Clips App - https://www.apple.com/uk/clips/

TubeBuddy - https://www.tubebuddy.com/

27:26 This week in history

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

37:07 Creator Shout Outs

Mark Asquith | VIDEO: How do I make money from podcasting? https://lnkd.in/eATXaX4 

Ian Anderson Gray | VIDEO: Confident Live Marketing Podcast: First anniversary Edition https://lnkd.in/eQ5HM5f 

Amy Woods | PODCAST + BLOG: How to segment your content for ultimate repurposing (learning from TV Shows) https://lnkd.in/es7zN6h 

David Charlton with Doug Strycharczyk | PODCAST: The importance of mental toughness https://lnkd.in/eq_5RTa 

43:42 Film Marketing

This week we talk about Disney+ and its launch in the UK, was the marketing campaign a missed opportunity?

About Two Geeks and A Marketing Podcast 

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.

Every week we'll bring you the following segments.

• In the News.
• Content Spotlight
• Marketing Tech and Apps
• This Week in History
• Creator Shout Outs
• Film Marketing

Please subscribe and leave comments and suggestions in the usual places.

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/