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In this recent Uberal study conducted by Greg Sterling consumers confirm the importance of local search with over 50% of their searches being local and that they trust local businesses more than they do internet only brands. 

Apple, with their consistent and regular builds for Apple Maps has increasingly included new features on Maps to both aid business discovery and to provide a transaction layer that is fast and easy for the consumer. Apple Maps has increasingly become an important source for new customers and these developments are likely to continue as Maps takes its place in the real world. 

Apple’s long term development of Apple Maps when viewed together with the many other cross product developments point to an Apple AR future which looks quite different than Facebook’s metaverse. In that future it is likely that local businesses will have increasing opportunities for consumer discovery as Maps will likely play a critical role in 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 42

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